InTents October/November 2023 - 40

business | shelf life
Staying thirsty and curious
How to create a culture of creativity in your organization.
by Jason Bader
C
uriosity is a catalyst for creativity,
problem solving and continuous
improvement. By creating a culture of
curiosity, we can tap into the collective
creativity of the people that work with us
and for us. It stimulates critical thinking,
encourages us to be open to possibilities
and leads us to explore a deeper
understanding of customers, markets
and developments in our chosen vertical.
Innovation is a natural byproduct
of curiosity.
Barriers to curiosity
Fear of failure is one of the largest
deterrents to developing curiosity in
team members. If team members have
been conditioned to believe that there
will be negative consequences from
trying something different, they will be
less likely to seek alternatives. Business
owners, especially second-generation
owners, may have developed a riskaverse
mentality created by the fear of
sinking the family business.
Sometimes the rapid nature of our
business can be a deterrent to creativity
and innovation. Meeting customer
deadlines and hitting performance
goals may encourage associates to
stick to what they know, rather than
looking for new ways to solve problems.
When teams fall into a routine, based
on hitting certain goals and objectives,
complacency tends to creep in. Business
owners can also fall into this trap. The
leader can also lose this creative spark,
focusing on operational efficiencies
rather than seeking new opportunities.
40 intents oct-nov 2023
Inspiring curiosity
Business owners must lead by example.
If the leader is constantly tinkering with
the process, others will recognize this as a
core value of the organization. Change can
be exhausting, but it is infectious.
Inspiration doesn't always come from
within. Those leaders who encourage
their employees to explore educational
opportunities, such as workshops and
conferences, are often rewarded with
new ways of tackling distribution or supply
chain challenges. Peer collaboration
is one of the best ways to get unstuck.
Create a safe environment for challenging
the status quo. Encourage employees
to break down processes and question
why we are doing things a certain way.
Sometimes these new ideas aren't going
to work. Heck, many of these ideas will
fail; but we should foster a culture that
encourages learning from these missteps.
Rekindling curiosity
Business owners need to reflect on their
journey. We all get bogged down in the
present challenges and the machine that
we have created. For those of you who
have listened to my podcast (shameless
plug), I always start the interview
off by asking the guest to share their
professional journey with the audience.
How did you get here? This often leads
to a reflection on the struggles and
subsequent breakthroughs that brought
them the success they now enjoy. This
isn't just a time filler. I find that reflecting
on that journey will help the guest
remember what was really important to

InTents October/November 2023

Table of Contents for the Digital Edition of InTents October/November 2023

InTents October/November 2023 - Cover1
InTents October/November 2023 - Cover2
InTents October/November 2023 - 1
InTents October/November 2023 - 2
InTents October/November 2023 - 3
InTents October/November 2023 - 4
InTents October/November 2023 - 5
InTents October/November 2023 - 6
InTents October/November 2023 - 7
InTents October/November 2023 - 8
InTents October/November 2023 - 9
InTents October/November 2023 - 10
InTents October/November 2023 - 11
InTents October/November 2023 - 12
InTents October/November 2023 - 13
InTents October/November 2023 - 14
InTents October/November 2023 - 15
InTents October/November 2023 - 16
InTents October/November 2023 - 17
InTents October/November 2023 - 18
InTents October/November 2023 - 19
InTents October/November 2023 - 20
InTents October/November 2023 - 21
InTents October/November 2023 - 22
InTents October/November 2023 - 23
InTents October/November 2023 - 24
InTents October/November 2023 - 25
InTents October/November 2023 - 26
InTents October/November 2023 - 27
InTents October/November 2023 - 28
InTents October/November 2023 - 29
InTents October/November 2023 - 30
InTents October/November 2023 - 31
InTents October/November 2023 - 32
InTents October/November 2023 - 33
InTents October/November 2023 - 34
InTents October/November 2023 - 35
InTents October/November 2023 - 36
InTents October/November 2023 - 37
InTents October/November 2023 - 38
InTents October/November 2023 - 39
InTents October/November 2023 - 40
InTents October/November 2023 - 41
InTents October/November 2023 - 42
InTents October/November 2023 - 43
InTents October/November 2023 - 44
InTents October/November 2023 - cover3
InTents October/November 2023 - cover4
InTents October/November 2023 - Tent Expo Brochure 1
InTents October/November 2023 - Tent Expo Brochure 2
InTents October/November 2023 - Tent Expo Brochure 3
InTents October/November 2023 - Tent Expo Brochure 4
https://www.nxtbook.com/ata/intents/intents-june-july-2024
https://www.nxtbook.com/ata/intents/intents-april-may-2024
https://www.nxtbook.com/ata/intents/intents-february-march-2024
https://www.nxtbook.com/ata/intents/intents-idea-book-2024
https://www.nxtbook.com/ata/intents/intents-december-2023-january-2024
https://www.nxtbook.com/ata/intents/intents-october-november-2023
https://www.nxtbook.com/ata/intents/intents-august-september-2023
https://www.nxtbook.com/ata/intents/intents-june-july-2023
https://www.nxtbook.com/ata/intents/intents-april-may-2023
https://www.nxtbook.com/ata/intents/-intents-february-march-2023
https://www.nxtbook.com/ata/intents/intents-idea-book-2023
https://www.nxtbook.com/ata/intents/intents-december2022-january-2023
https://www.nxtbook.com/ata/intents/intents-october-november-2022
https://www.nxtbook.com/ifai/intents/intents-august-september-2022
https://www.nxtbook.com/ifai/intents/intents-june-july-2022
https://www.nxtbook.com/ifai/intents/intents-april-may-2022
https://www.nxtbook.com/ifai/intents/intents-february-march-2022
https://www.nxtbook.com/ifai/intents/intents-december-2021-january-2022
https://www.nxtbook.com/ifai/intents/intents-october-november-2021
https://www.nxtbook.com/ifai/intents/intents-august-september-2021
https://www.nxtbook.com/ifai/intents/intents-june-july-2021
https://www.nxtbook.com/ifai/intents/intents-april-may-2021
https://www.nxtbook.com/ifai/intents/intents-february-march-2021
https://www.nxtbook.com/ifai/intents/1220IT
https://www.nxtbook.com/ifai/intents/1020IT
https://www.nxtbook.com/ifai/intents/0820IT
https://www.nxtbook.com/ifai/intents/0620IT
https://www.nxtbook.com/ifai/intents/0420IT
https://www.nxtbook.com/ifai/intents/0220IT
https://www.nxtbook.com/ifai/intents/1219IT
https://www.nxtbook.com/ifai/intents/1019IT
https://www.nxtbook.com/ifai/intents/0819IT
https://www.nxtbook.com/ifai/intents/0619IT
https://www.nxtbook.com/ifai/intents/0419IT
https://www.nxtbook.com/ifai/intents/0219IT
https://www.nxtbook.com/ifai/intents/1218IT
https://www.nxtbook.com/ifai/intents/1018IT
https://www.nxtbook.com/ifai/intents/0818IT
https://www.nxtbook.com/ifai/intents/0618IT
https://www.nxtbook.com/ifai/intents/0418IT
https://www.nxtbook.com/ifai/intents/0218IT
https://www.nxtbookmedia.com