InTents October/November 2023 - 41

them when they started their business or
took over the reigns from another. This
is where passion resides, and I can often
hear it in their voices. This reflection can
be the spark that ignites their desire to
be creative and innovative.
While personal reflection may be the
spark, engagement with their industry
is the fuel. When you are hyper-focused
on your organization, you can become
oblivious to the world around you. This
is where I would encourage business
owners to stay up to date with current
industry trends, new concepts and
emerging technologies. Take time to read
trade publications (like the one you are
currently reading) because this is where
you find the gold. The folks that produce
these publications spend countless hours
curating industry information with the
hope that their work will make your
organization just a little bit better.
Seek fresh perspectives. Beyond the
plethora of online and print-based information,
business owners need to get out
of the office and mingle with their peers.
Many years ago, when I was a distributor,
I used to love one particular segment of
my industry trade show-the rap session.
Essentially, this was where distributors,
manufacturers and their representative
agencies would sit at round tables to discuss
some predetermined questions. I
didn't care if I was sitting with a competitor
or a manufacturer we didn't carry, I
always walked away from that table with
some nugget of wisdom. I was always
baffled, and a bit disappointed, that these
sessions were not better attended. One
friend of mine used to say that the ninety
minutes he spent in the rap session would
pay for the cost of attending the show 10
times over.
It is really easy to fall into predictive
patterns of thought and action. This is
not uncommon for both business owners
and business associates. The trick is
to recognize when we are falling into a
mode of professional complacency and
find ways to steer out of the rut. Give
yourself the space to be spontaneous and
curious. When you find that spark, share
it. Innovation and passion will be soon to
follow. Stay curious, my friends, and know
that I am always here to help.
Jason Bader is the principal of The Distribution
Team. He is a holistic distribution advisor
who is passionate about helping business
owners solve challenges, generate wealth
and achieve personal goals. Last year, he
launched his first podcast, " Distribution Talk. "
Episodes can be found at distributiontalk.
com and most podcast applications.
He can be reached at (503) 282-2333
or via email at jason@distributionteam.
com. You can find additional resources on
his website: thedistributionteam.com.
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InTentsMag.com 41
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InTents October/November 2023

Table of Contents for the Digital Edition of InTents October/November 2023

InTents October/November 2023 - Cover1
InTents October/November 2023 - Cover2
InTents October/November 2023 - 1
InTents October/November 2023 - 2
InTents October/November 2023 - 3
InTents October/November 2023 - 4
InTents October/November 2023 - 5
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InTents October/November 2023 - cover3
InTents October/November 2023 - cover4
InTents October/November 2023 - Tent Expo Brochure 1
InTents October/November 2023 - Tent Expo Brochure 2
InTents October/November 2023 - Tent Expo Brochure 3
InTents October/November 2023 - Tent Expo Brochure 4
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