Marine Fabricator July/August 2024 - 44

Shop Talk Business
How to use AI for marketing
by Adam Penner
F
ull disclosure, I'm not really
a marketing guy. When I
started AP Consulting more
than two years ago, I had no idea
what I was doing. And as much as
I would like to say I know everything
now, I don't. And that's OK.
The internet is the most extensive
repository of human knowledge to
date. One thing it has taught us is
that accessing information can be
just as crucial, if not more so, than
possessing knowledge outright.
As technology advances and specialization
increases, this principle
becomes even more pertinent.
This realization hit me early on
in my journey. Despite being deeply
entrenched in the technical world,
I quickly learned that being good at
what you do isn't the same as being
good at marketing what you do.
This is something that many small
business owners grapple with, myself
included. We excel in our trades
but often find the intricacies of
marketing, especially digital marketing,
to be somewhat elusive.
The nuts and bolts of AI
That's where AI enters the scene. The
prospect of using artificial intelligence
for marketing might sound like
a far-fetched idea reserved for tech
giants with deep pockets. However,
I've discovered that AI tools are not
only accessible but also incredibly
effective for small businesses. They
can level the playing field in the
44 Marine Fabricator | July/Aug 2024
digital marketing arena, allowing us
to compete with larger companies
without the need for vast resources or
dedicated marketing departments.
Why use AI now
Engaging with AI technology now, even
in a limited capacity, lays a solid foundation
for your business to easily adapt to
and incorporate future advancements in
the field. As AI continues to evolve, your
early experiences will provide valuable
insights and familiarity, positioning you
to seamlessly integrate more sophisticated
AI tools as they become available.
This proactive engagement not
only enhances your current marketing
strategies but also ensures your business
remains agile and forward-thinking in
a rapidly changing digital landscape.
Among the most revolutionary
AI developments are large language
models (LLMs) like ChatGPT. LLMs
are sophisticated algorithms trained
on extensive collections of text data.
They can understand and generate
humanlike text, engage in conversations,
answer questions and even create
content that feels personally tailored.
ChatGPT, developed by OpenAI,
stands out for its ability to understand
context, generate coherent and relevant
responses, and learn from each interaction
to improve over time. This capability
makes it an invaluable tool not just
for marketing, but for a wide range of
applications, from customer service to
content creation, making it accessible
and beneficial for businesses of all sizes.

Marine Fabricator July/August 2024

Table of Contents for the Digital Edition of Marine Fabricator July/August 2024

Marine Fabricator July/August 2024 - Cover1
Marine Fabricator July/August 2024 - Cover2
Marine Fabricator July/August 2024 - 1
Marine Fabricator July/August 2024 - 2
Marine Fabricator July/August 2024 - 3
Marine Fabricator July/August 2024 - 4
Marine Fabricator July/August 2024 - 5
Marine Fabricator July/August 2024 - 6
Marine Fabricator July/August 2024 - 7
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Marine Fabricator July/August 2024 - 9
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Marine Fabricator July/August 2024 - 44
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Marine Fabricator July/August 2024 - 46
Marine Fabricator July/August 2024 - 47
Marine Fabricator July/August 2024 - 48
Marine Fabricator July/August 2024 - Cover3
Marine Fabricator July/August 2024 - Cover4
Marine Fabricator July/August 2024 - Expo Card 1
Marine Fabricator July/August 2024 - Expo Card 2
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-september-october-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-july-august-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-may-june-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-march-april-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-tips-and-trends-supplement-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-january-february-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-november-december-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-september-october-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-july-august-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-may-june-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-march-april-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-january-february-2023
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-november-december-2022
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-september-october-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-july-august-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-may-june-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-march-april-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-january-february-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-november-december-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-september-october-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-july-august-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-may-june-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-march-april-2021
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https://www.nxtbook.com/ifai/marinefabricator/1120MF
https://www.nxtbook.com/ifai/marinefabricator/0920MF
https://www.nxtbook.com/ifai/marinefabricator/0720MF
https://www.nxtbook.com/ifai/marinefabricator/0520MF
https://www.nxtbook.com/ifai/marinefabricator/0320MF
https://www.nxtbook.com/ifai/marinefabricator/0120MF
https://www.nxtbook.com/ifai/marinefabricator/1119MF
https://www.nxtbook.com/ifai/marinefabricator/0919MF
https://www.nxtbook.com/ifai/marinefabricator/0719MF
https://www.nxtbook.com/ifai/marinefabricator/0519MF
https://www.nxtbook.com/ifai/marinefabricator/0319MF
https://www.nxtbook.com/ifai/marinefabricator/0119MF
https://www.nxtbook.com/ifai/marinefabricator/1118MF
https://www.nxtbook.com/ifai/marinefabricator/0918MF
https://www.nxtbook.com/ifai/marinefabricator/0718MF
https://www.nxtbook.com/ifai/marinefabricator/0518MF
https://www.nxtbook.com/ifai/marinefabricator/0318MF
https://www.nxtbook.com/ifai/marinefabricator/0118MF
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