Marine Fabricator July/August 2024 - 45
How to use AI now in marketing
Navigating the world of AI marketing
doesn't have to mean diving deep into
every tool available. For small business
owners, leveraging even a single AI
solution can significantly affect your
marketing efforts. Let me share how
tools can be utilized effectively, even
if you're primarily using ChatGPT to
streamline your marketing strategies.
For those focusing on social media,
integrating AI doesn't require a
suite of complex tools. By utilizing
ChatGPT, you can generate engaging
content and draft posts. Consider
ChatGPT your brainstorming partner,
helping to come up with ideas
that you can then schedule according
to your insights and preferences.
Use ChatGPT for
content creation, SEO
Content creation, often seen as a
time-consuming aspect of digital
marketing, can be streamlined using
AI like ChatGPT. It can assist in
generating ideas, creating outlines
or even drafting content for your
blogs or website. This direct use of
AI in your workflow can save time
and inspire creativity, without the
need for additional content-focused
AI tools. Be aware, however, that
many organizations, including
Advanced Textiles Association,
have rules regarding the use of
AI-written materials on their
websites and in their publications
and communications.
For SEO (search engine optimization),
while tools such as Semrush
or Moz offer detailed insights, using
ChatGPT can help you understand
and implement key SEO practices
like keyword optimization. It can
give you knowledge and feedback on
things from specific SEO questions to
brainstorming ideas so that you can
be an effective user without having to
become an expert at SEO. It can guide
you in creating content that's not
only engaging but also optimized for
search engines, and it doesn't require
you to dive into the deep analytics
provided by specialized SEO tools.
The key to integrating AI into
your marketing strategy, especially if
you're primarily using ChatGPT, is
to leverage its capabilities to enhance
your efforts in these areas. You don't
need to use every tool out there to
see benefits. Even minimal integration
can lead to more effective
marketing, allowing you to spend
more time on your business and
less on marketing complexities.
Being good at
what you do isn't
the same as being
good at marketing
what you do.
AI RESOURCES
LLMs (large language models) are great for brainstorming and generating content:
* ChatGPT(by OpenAI)
* Gemini
(Formerly Bard by Google)
* Copilot(by Microsoft)
Social Media:
* Hootsuite
* Buffer
* Cloud Campaign
Email Marketing:
* Mailchimp
* Constant Contact
* Active Campaign
* Hubspot
MarineFabricatorMag.com | 45
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Marine Fabricator July/August 2024
Table of Contents for the Digital Edition of Marine Fabricator July/August 2024
Marine Fabricator July/August 2024 - Cover1
Marine Fabricator July/August 2024 - Cover2
Marine Fabricator July/August 2024 - 1
Marine Fabricator July/August 2024 - 2
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Marine Fabricator July/August 2024 - Cover3
Marine Fabricator July/August 2024 - Cover4
Marine Fabricator July/August 2024 - Expo Card 1
Marine Fabricator July/August 2024 - Expo Card 2
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