Marine Fabricator September/October 2024 - 31
different cleaning
solutions, and they
don't want the machines to get damaged. "
In addition to canvas projects, upholstery
and flooring, Chicago Marine Canvas
bends aluminum tubing to support
the framing of bimini tops and dodgers
and welds aluminum for rigid structures.
" We're using social media now to get the
word out that we don't just make boat
covers. We do more than just one thing, "
he says. " I would like to think everyone
knows everything we do, but they ultimately
don't. "
Social, word-of-mouth marketing
A calendar of Facebook and Instagram
topics determined at the beginning of
the year highlights various projects. For
example, spring discussions might focus
on bow pads for the front of the boat because
people like to enjoy the outdoors
during the summer. " In the fall, " he says,
" we'll start talking about winter covers,
maybe some more residential projects of
covering outside kitchen areas or grills. "
Innocenzi says his most successful
marketing comes through word of
mouth on the docks. " One boat owner's
happy with our project, they'll speak to
all their neighbors, or neighbors will see
they got new canvas or new upholstery. "
He's particularly proud of a dodger
and bimini top project that received an
Outstanding Achievement award in the
Marine Fabricators
Association 2024
Fabrication Excellence Awards. A sailboat
charter owner wanted a wider bimini
top to offer more shade and an elongated
dodger to provide both comfort and a
secure space to keep his dog from falling
overboard. (See sidebar on page 30.)
Innocenzi says, " The nice thing about
doing the designs in the digital world
was we were able to take preliminary
measurements of the boat and send
[the client] a rendering of what the new
canvas and framing would look like " in
advance of fabrication.
Innocenzi's pride in that project and
others extends to aesthetics. He says,
" I think that what makes this industry
unique is that you want to protect the
boat and its occupants, but there's also
an artistic aspect of it where you want to
make it look beautiful. "
Joanna Werch Takes is a freelance writer
and editor based in Minnesota.
MarineFabricatorMag.com | 31
" It's always been kind of a puzzle for
me: I want to increase staff for the
summer to keep up with demand,
but I don't want to lay people off
in the wintertime. So we have to
get creative with what we do. "
Photo: Organic Headshots
http://www.MarineFabricatorMag.com
Marine Fabricator September/October 2024
Table of Contents for the Digital Edition of Marine Fabricator September/October 2024
Marine Fabricator September/October 2024 - Cover1
Marine Fabricator September/October 2024 - Cover2
Marine Fabricator September/October 2024 - 1
Marine Fabricator September/October 2024 - 2
Marine Fabricator September/October 2024 - 3
Marine Fabricator September/October 2024 - 4
Marine Fabricator September/October 2024 - 5
Marine Fabricator September/October 2024 - 6
Marine Fabricator September/October 2024 - 7
Marine Fabricator September/October 2024 - 8
Marine Fabricator September/October 2024 - 9
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Marine Fabricator September/October 2024 - 11
Marine Fabricator September/October 2024 - 12
Marine Fabricator September/October 2024 - 13
Marine Fabricator September/October 2024 - 14
Marine Fabricator September/October 2024 - 15
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Marine Fabricator September/October 2024 - 18
Marine Fabricator September/October 2024 - 19
Marine Fabricator September/October 2024 - 20
Marine Fabricator September/October 2024 - 21
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Marine Fabricator September/October 2024 - 24
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Marine Fabricator September/October 2024 - 27
Marine Fabricator September/October 2024 - 28
Marine Fabricator September/October 2024 - 29
Marine Fabricator September/October 2024 - 30
Marine Fabricator September/October 2024 - 31
Marine Fabricator September/October 2024 - 32
Marine Fabricator September/October 2024 - 33
Marine Fabricator September/October 2024 - 34
Marine Fabricator September/October 2024 - 35
Marine Fabricator September/October 2024 - 36
Marine Fabricator September/October 2024 - 37
Marine Fabricator September/October 2024 - 38
Marine Fabricator September/October 2024 - 39
Marine Fabricator September/October 2024 - 40
Marine Fabricator September/October 2024 - 41
Marine Fabricator September/October 2024 - 42
Marine Fabricator September/October 2024 - 43
Marine Fabricator September/October 2024 - 44
Marine Fabricator September/October 2024 - cover3
Marine Fabricator September/October 2024 - cover4
Marine Fabricator September/October 2024 - MFConfBroch1
Marine Fabricator September/October 2024 - MFConfBroch2
Marine Fabricator September/October 2024 - MFConfBroch3
Marine Fabricator September/October 2024 - MFConfBroch4
Marine Fabricator September/October 2024 - MFConfBroch5
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