Specialty Fabrics Review August 2024 - 80

[ MARKETS ] PRODUCT TRENDS
coatings and finishes
 Graniteville Specialty
Fabrics began as a
Graniteville Mill division
producing coated striped
awning fabrics, as in
this 1947 photo showing
a festoon oven range.
Image: Graniteville
Specialty Fabrics
Iconic past,
sustainable future F
Two companies with more
than a century in business
discuss how far textile
finishes have come
by Joanna Werch Takes
ABRIC COATINGS AND FINISHES HAVE PLAYED
a role in iconic pieces of America's past and, with
new technology, are poised to play a role in a more
environmentally sustainable future.
Graniteville Specialty Fabrics' history dates to the 1845
founding of a textile mill in Graniteville, S.C. Today's company is
an offshoot, begun in 1947 after Graniteville Mill vice president
Henry Woodhead invented a striping machine for the awnings of
Woolworth's five-and-dime stores. Previously, explains Graniteville
Specialty Fabrics chief operating officer Doug Johnson, " If you
wanted a design on your awning, you literally got a can of paint
and painted the awning yourself. "
For The Haartz Corporation, located in Acton, Mass., with current
ownership being the third generation of the same family since
its founding in 1922, the historical tie-in comes via automobiles.
Early products were coatings and fabrics for convertibles and softtops,
dating to the earliest days of open-air driving. According to
Samit Sadavarte, Haartz's director of business development for new
markets, " every now and then " the company gets a request to match
a color or pattern for these vehicles. " Sometimes we have to go back
in our old logs and try to see 'How did we make that product?' "
By the mid-1990s, Haartz was expanding its products into
automotive interiors, such as moldable trim products like door
panels. At the time, Haartz was using extruded polyvinyl chloride
(PVC) coating on those products. Now, Sadavarte says, more than
90% are thermoplastic polyolefin (TPOs).
80 SPECIALTY FABRICS REVIEW / August 2024

Specialty Fabrics Review August 2024

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