Specialty Fabrics Review February 2023 - 15

Baby shoes that dissolve in water
D
on't throw out used baby shoes-boil them. That's what Woolybubs founders Jesse and
Megan Milliken say parents can do with the company's biodegradable baby shoes that
dissolve in boiling water. The company, based in Portland, Ore., says more than 300
million pairs of shoes are thrown away each year.
The husband and wife team founded Woolybubs in January 2020. Jesse Milliken spent 15
years at Nike in product creation and innovation, working closely with design and manufacturing.
Megan worked as a program manager at CLEAResult, developing strategies for clients in energy
efficiency industries. Woolybubs combines their backgrounds in footwear and sustainability.
The shoes are made from a water-soluble plastic called polyvinyl alcohol (PVA), which
uses less energy and water than other textiles during production, according to the company.
The inspiration came from similar dissolving technologies commonly found in laundry
detergent pods. The dissolved solution is nontoxic and can be safely poured down the drain.
" We stitch the Newbies with durable, planet-friendly materials that hold up to normal
baby wear and tear, " says Megan Milliken. " But when placed in boiling water, the shoes
dissolve. Bacteria then decompose the dissolved solution back to CO2 and water. "
In the future, Woolybubs plans to expand beyond baby and toddler shoes into a full
children's footwear company. The company has two employees and is self-funded.
Made from a water-soluble plastic
called polyvinyl alcohol (PVA),
Woolybubs stand up to normal
use, but dissolve when placed in
boiling water. Photo: Woolybubs
Manufacturer of Polyester and Nylon Knit Mesh Fabrics and Textiles
Innovation - Design - Performance
Recreational Trade
Occupational Safety
Aeronautical
Automotive
Marine
Healthcare Textiles
Filtration and Substrates
Industrial
Spacer Mesh
Manufactured in the USA for Over 40 Years
Using Yarns of Domestic and Imported Origins
440 South Main Street, Milltown, NJ 08850 * (732) 651-7200 * info@jasonmills.com
www.jasonmills.com
SpecialtyFabricsReview.com 15

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Specialty Fabrics Review February 2023

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