Specialty Fabrics Review February 2023 - 24
[ PERSPECTIVE ]
From the White House
to the Super Bowl
Ontario's Regal Tents specializes in high-profile events
Michelle McCulloch
Vice President
Regal Tents & Structures
Stoney Creek, Ont., Canada
regaltent.com
ATA member since 1999
Most valued benefit of
ATA membership?
Honestly, connecting to the
industry and seeing the new
and exciting products come
out. I'm always checking out
the new mix.
Written by
Michelle Miron
Photography by
Michelle MacLeod
Photography
C
anadian sales executive Michelle McCulloch knew from age 12 she
wanted to become a mover and shaker in the tent rental industry.
Growing up in the Ontario-based family business Regal Tents &
Structures, the now-40-year-old sales executive was able to learn the tricks
of the trade thanks to strong mentorship from her parents. While she
answered phones and otherwise worked behind the scenes, her bookkeeper
mom showed her the financial end and her salesman dad taught her the
importance of establishing relationships.
" I remember being a kid and sitting around the dinner table talking about
the incredible events we were going to be a part of, " she notes. " Once we did
a brand launch in Central Park, and another time we put a tent on the White
House front lawn. It just sounded so exciting to me, and I knew I wanted to
be a part of it. "
After graduating from college with a business degree, McCulloch joined
the sales team at Regal, which at that time rented tents for some 100 events
each year. Her first major project as a 22-year-old newbie? Bidding out a
multimillion-dollar tent rental for an 1,800-person University of Pennsylvania
gala fundraiser, and then presenting the 3D CAD drawings and proposal to a
committee. The required tenting amounted to 100,000 square feet.
" It was the most nerve-racking thing I've ever done in my life, " she
remembers. " I remember getting the call from the client telling us we won
the job, and I think I screamed. I did not keep my cool at all. "
After Regal was sold to Chair-man Mills Corp. in 2021, McCulloch rose to
an executive role as vice president of sales and operations. Her mom has since
retired, while her dad consults for the company.
Nowadays, McCulloch's role is seldom confined to a 9 to 5 schedule. Not
only are all the company divisions still adjusting to the logistical changes of
the merger, but demand has been extreme due to the rescheduling of multiple
events postponed by the COVID pandemic.
" We've just been doing everything we can to serve clients, " she notes.
" We've had to say no to a lot of clients [in 2022], partly because of inventory
and labor shortages. So now we're focusing on being able to handle more
work [in 2023]. "
24 SPECIALTY FABRICS REVIEW / February 2023
http://www.regaltent.com
Specialty Fabrics Review February 2023
Table of Contents for the Digital Edition of Specialty Fabrics Review February 2023
Specialty Fabrics Review February 2023 - Cover1
Specialty Fabrics Review February 2023 - Cover2
Specialty Fabrics Review February 2023 - 1
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Specialty Fabrics Review February 2023 - Cover3
Specialty Fabrics Review February 2023 - Cover4
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