Specialty Fabrics Review February 2023 - 26

[ PERSPECTIVE ]
Life on the go: Overseeing
a coast-to-coast business
These days, when not splitting her
time between Chair-man divisions in
Hamilton and Toronto, McCulloch is
often traveling the continent quoting
jobs, planning logistics and overseeing
installations. Specialty Fabrics Review
chatted with the vice president
between sessions she was attending
at the November 2022 Manufacturers
and Tent Renters Association
conference in South Carolina.
" I'm still very involved in day-today
issues as they arise-managing
inventory and people shortages,
delineating strategy for next year and
communicating with the team and
making them happy, " she explains.
Though Regal could technically
install tents across the globe-and has
completed work as far away as Turks and
Caicos in the Caribbean-the majority
of its work takes place in greater Toronto.
" The job does have to be of a certain size
to make sense, if we are traveling outside
our core market, " she adds.
Because Regal is known for its
PROJECT SNAPSHOT
ability to aptly handle large and
challenging projects, many of its
installations have been very high
profile. For example, the firm was
hired to install multiple tents for the
Super Bowl LIII Live Experience in
2019, a task that involved custom
branding for multiple sponsors.
McCulloch calls the outcome
" an incredible feat. "
One event that stands out for
McCulloch was the $2,500-to$10,000/plate
fundraiser held
by Madonna and fashion brand
Gucci on the lawn of the United
Nations, to benefit her charitable
organization Raising Malawi.
Due to temperature variations,
Regal had to transport vinyl for the
fundraiser in climate-controlled trucks,
using electric blankets and heat blowers
to prevent cracking and shattering.
A custom-engineered floor was also
designed to weigh down the structures.
Other Regal tents have helped
A 'Super' installation
" More than 40 of our tents were set up for the Super Bowl LIII Live Experience
at the Centennial Olympic Park in Atlanta, Ga., " says McCulloch. " They housed
a stage, bars, food and beverage areas and spaces for VIP, entry, medical,
sponsorship, merchandise and security functions.
" We used two 50-meter clearspan tents, 15 Legacy tents, two Q-Series
tents, one double-decker tent and 20 frame tents, many with custom
branding decals and glass doors. Flooring solutions included Supa-Trac™
floors and cassette floors with artificial AstroTurf®
on top.
" All the tents we installed were full of variety and colors that gave off
a strong visual identity. "
26 SPECIALTY FABRICS REVIEW / February 2023
further important work, such as those
installed over archaeological dig sites
in Canada to help prevent the ground
from freezing and protect workers
from the elements.
Bouncing back from COVID
Like many tent rental companies
worldwide, Regal was hit hard by
COVID-19. When event rental orders
across North America dropped
dramatically in March 2020, it had
Specialty Fabrics Review February 2023

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