Specialty Fabrics Review November 2022 - 23

How do you incorporate
social media into your
marketing strategy?
Though we maintain a
website, 100% of our work
comes from social media
and word of mouth.
Facebook and Instagram
for each one to ensure they don't feel
rushed and the customer has clear
expectations for a completion date.
If a job takes three days, for
example, they'll book it for five
days. If they finish early, they get a
jump-start on the next one and the
customer gets a pleasant surprise.
" I've never been late on a job using
this strategy, " Charlton says. " Plus,
I keep my freedom and prevent the
stress of customers continually calling
to ask if their project is done yet. "
Less stress is the ultimate goal
for Charlton and his wife. " The
happier and less stressed we are, the
more successful we feel, " Charlton
says. " Money's great, but what
makes me happy is having time
to be present with my family. "
Charlton emphasizes this point
when he talks with other business
leaders, and he encourages them to
rethink what they're compromising.
" I'm not driving a BMW or living in
a four-bedroom house on the beach
like some of the people who tell me
they're struggling. Instead, I am living
more moderately and focusing my
time on the activities and people I
love, " he says. " I urge others to think
about what makes them happy and
how that aligns with their definition of
success. For me, success is achieving
your goals by working less-not more.
And every risk I've taken to attain
it has been more than worth it. "
Holly Eamon is a freelance writer based
in Eden Prairie, Minn.
are the big ones; they make it
really easy for me to showcase
all the work we've done-and
really easy for people to view
and share my content.
To gain traction, I tag people
in the boating community-the
charter fishing groups, for
example. A lot of customers
(and potential customers)
are following their accounts,
so I post the photos of the
boats I work on, add a fun
description and tag them.
They think it's really cool and
share it on their accounts too.
Then their followers share it
and it spreads like wildfire.
I've paid for targeted
advertising on both platforms
in the past, but I get more
reach with the personal
touches from tagging
people-and it's free!
SpecialtyFabricsReview.com 23

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Specialty Fabrics Review November 2022

Table of Contents for the Digital Edition of Specialty Fabrics Review November 2022

Specialty Fabrics Review November 2022 - Cover1
Specialty Fabrics Review November 2022 - Cover2
Specialty Fabrics Review November 2022 - 1
Specialty Fabrics Review November 2022 - 2
Specialty Fabrics Review November 2022 - 3
Specialty Fabrics Review November 2022 - 4
Specialty Fabrics Review November 2022 - 5
Specialty Fabrics Review November 2022 - 6
Specialty Fabrics Review November 2022 - 7
Specialty Fabrics Review November 2022 - 8
Specialty Fabrics Review November 2022 - 9
Specialty Fabrics Review November 2022 - 10
Specialty Fabrics Review November 2022 - 11
Specialty Fabrics Review November 2022 - 12
Specialty Fabrics Review November 2022 - 13
Specialty Fabrics Review November 2022 - 14
Specialty Fabrics Review November 2022 - 15
Specialty Fabrics Review November 2022 - 16
Specialty Fabrics Review November 2022 - 17
Specialty Fabrics Review November 2022 - 18
Specialty Fabrics Review November 2022 - 19
Specialty Fabrics Review November 2022 - 20
Specialty Fabrics Review November 2022 - 21
Specialty Fabrics Review November 2022 - 22
Specialty Fabrics Review November 2022 - 23
Specialty Fabrics Review November 2022 - 24
Specialty Fabrics Review November 2022 - 25
Specialty Fabrics Review November 2022 - 26
Specialty Fabrics Review November 2022 - 27
Specialty Fabrics Review November 2022 - 28
Specialty Fabrics Review November 2022 - 29
Specialty Fabrics Review November 2022 - 30
Specialty Fabrics Review November 2022 - 31
Specialty Fabrics Review November 2022 - 32
Specialty Fabrics Review November 2022 - 33
Specialty Fabrics Review November 2022 - 34
Specialty Fabrics Review November 2022 - 35
Specialty Fabrics Review November 2022 - 36
Specialty Fabrics Review November 2022 - 37
Specialty Fabrics Review November 2022 - 38
Specialty Fabrics Review November 2022 - 39
Specialty Fabrics Review November 2022 - 40
Specialty Fabrics Review November 2022 - 41
Specialty Fabrics Review November 2022 - 42
Specialty Fabrics Review November 2022 - 43
Specialty Fabrics Review November 2022 - 44
Specialty Fabrics Review November 2022 - 45
Specialty Fabrics Review November 2022 - 46
Specialty Fabrics Review November 2022 - 47
Specialty Fabrics Review November 2022 - 48
Specialty Fabrics Review November 2022 - 49
Specialty Fabrics Review November 2022 - 50
Specialty Fabrics Review November 2022 - 51
Specialty Fabrics Review November 2022 - 52
Specialty Fabrics Review November 2022 - Cover3
Specialty Fabrics Review November 2022 - Cover4
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