Specialty Fabrics Review October 2024 - 11

PUMA less reliant on bottles for recycled jerseys
G
lobal sports company PUMA has scaled up its textile-to-textile recycling
innovation RE:FIBRE, creating millions of replica football jerseys with a
minimum of 75% recycled textile waste and other waste material.
The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023
and seeks to not only reduce textile waste but also to create less reliance on
plastic bottles. To make the upscaling possible, PUMA is exploring diversified
ways to recycle polyester-such as thermo-mechanical and chemical recycling
techniques, enabling the company to increase its capacity to recycle textile waste.
PUMA's RE:FIBRE textile-to-textile recycling program uses polyester waste
from factory offcuts, faulty goods and used clothing to create new textiles.
" Our wish is to have 100% of our polyester products created from
textile waste, " says Anne-Laure Descours, chief sourcing officer at PUMA.
" Rethinking how we produce and moving towards a more circular business
model is important, and RE:FIBRE is central to that. "
The material can be recycled multiple times without losing quality. All
RE:FIBRE garments are made of recycled textile waste and other used
materials made of polyester.
PUMA works with its suppliers and clubs and has more than two dozen
take-back locations throughout Europe.
Global sports company PUMA has scaled up its
textile-to-textile recycling innovation RE:FIBRE,
creating millions of replica football jerseys with a
minimum of 75% recycled textile waste and other
waste material. Image: Business Wire
AI creates customized lingerie,
recommends products
C
Customers input a few words into
the " AM by You " program by Adore
Me to create artificial intelligencegenerated
fabric prints for custom
bra and panty sets. It's among Victoria
Secret's artificial intelligence-related
modernization efforts. Image: Adore Me
ustomers of direct-to-consumer lingerie business Adore Me are designing their
own fabric prints for bralette and panty sets, using just a few words input into the
company's generative artificial intelligence (AI) " AM by You " program.
" We are proud to get our customers more involved in the design process of
their own pieces, " says Morgan Hermand, founder and CEO at Adore Me. " We are
harnessing generative AI to deliver completely unique designs from start to finish. "
Through the brand's use of Prompt.ly, a digital printer from manufacturer MAS,
Adore Me prints each custom set on demand, nearly eliminating waste.
In its pilot phase, 70% of users experimented with more than one design
description, averaging 5.4 prompts per session.
Founded in 2011 as an online lingerie startup, Adore Me became the first Certified
B Corporation intimate-apparel brand in the U.S. In December 2022, Victoria's Secret
& Co. purchased Adore Me in part to modernize Victoria's Secret's digital platform.
In other AI efforts, Victoria Secret expects that Google Cloud's AI this year will be
used to analyze customer sentiment and data and drive operational efficiencies, such as
through forecasting demand, ensuring timely inventory management and even assisting
in human resources functions of providing employee onboarding and training programs.
The company's chatbot provides shoppers with tailored product recommendations and
advice based on preferences and life experiences, and its AI-powered search feature
uses Google Cloud's Vision API Product Search technology to help users find a specific
product simply by dropping an image into the website's search bar.
SpecialtyFabricsReview.com 11
http://www.Prompt.ly http://www.SpecialtyFabricsReview.com

Specialty Fabrics Review October 2024

Table of Contents for the Digital Edition of Specialty Fabrics Review October 2024

Specialty Fabrics Review October 2024 - Cover1
Specialty Fabrics Review October 2024 - Cover2
Specialty Fabrics Review October 2024 - 1
Specialty Fabrics Review October 2024 - 2
Specialty Fabrics Review October 2024 - 3
Specialty Fabrics Review October 2024 - 4
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Specialty Fabrics Review October 2024 - Cover3
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