Specialty Fabrics Review October 2024 - 39

[ MARKETS ] BUSINESS
Using AI
for marketing
Simple AI tools can streamline
marketing strategies for
businesses of any size.
by Adam Penner
F
ULL DISCLOSURE, I'M NOT REALLY A MARKETING GUY.
When I started AP Consulting more than two years ago, I
had no idea what I was doing. And as much as I would like
to say I know everything now, I don't. And that's OK.
The internet is the most extensive repository of human
knowledge to date. One thing it has taught us is that accessing
information can be just as crucial, if not more so, than possessing
knowledge outright. As technology advances and specialization
increases, this principle becomes even more pertinent.
This realization hit me early on in my journey. Despite being
deeply entrenched in the technical world, I quickly learned that
being good at what you do isn't the same as being good at marketing
what you do. This is something that many small business owners
grapple with, myself included. We excel in our trades but often
find the intricacies of marketing, especially digital marketing,
to be somewhat elusive.
That's where artificial intelligence (AI) enters the scene. The
prospect of using AI for marketing might sound like a far-fetched
idea reserved for tech giants with deep pockets. However, I've
discovered that generative AI tools are not only accessible but also
incredibly effective for small businesses. They can level the playing
field in the digital marketing arena, allowing us to compete with
larger companies without the need for vast resources or dedicated
marketing departments.
Image: Dreamstime.com/©Moawia Husnain
Why use AI now
Engaging with AI technology now, even in a limited capacity, lays a
solid foundation for your business to easily adapt to and incorporate
future advancements in the field. As AI continues to evolve, your
early experiences will provide valuable insights and familiarity,
positioning you to seamlessly integrate more sophisticated AI tools
as they become available. This proactive engagement not only
enhances your current marketing strategies but also ensures your
business remains agile and forward-thinking in a rapidly changing
digital landscape.
Among the most revolutionary AI developments are large language
models (LLMs) like ChatGPT. LLMs are sophisticated algorithms
trained on extensive collections of text data. They can understand and
generate humanlike text, engage in conversations, answer questions
and even create content that feels personally tailored.
ChatGPT, developed by OpenAI, stands out for its ability to
understand context, generate coherent and relevant responses, and
SpecialtyFabricsReview.com 39
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Specialty Fabrics Review October 2024

Table of Contents for the Digital Edition of Specialty Fabrics Review October 2024

Specialty Fabrics Review October 2024 - Cover1
Specialty Fabrics Review October 2024 - Cover2
Specialty Fabrics Review October 2024 - 1
Specialty Fabrics Review October 2024 - 2
Specialty Fabrics Review October 2024 - 3
Specialty Fabrics Review October 2024 - 4
Specialty Fabrics Review October 2024 - 5
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Specialty Fabrics Review October 2024 - Cover3
Specialty Fabrics Review October 2024 - Cover4
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