Specialty Fabrics Review October 2024 - 44

[ MARKETS ] PRODUCT TRENDS
fabric graphics
our customers' clients as well. We're
all enjoying the same luxury of digital
printing-flexibility, which is critical
in this industry. "
Liba Fabrics, of New York, N.Y.,
 A1 Tablecloth, South Hackensack, N.J., offers a variety of patterns that can
be customized for products including tablecloths, napkins, drapes, pillows,
furniture covers, table skirting and runners. Images: A1 Tablecloth
realized this advantage more recently.
The wholesale fabric supplier added
in-house dye sublimation printing in
early 2021, and it has more than paid
off in just a few short years. " Demand
has been consistently high, and we've
grown in two key ways, " says Jacob
Visoky, vice president of business
development. " One is with existing
customers. About 60% of our customer
base is geared toward the event
industry. Many of these customers,
who previously bought only one or
two rolls of fabric from us a year, are
coming to us more often for custom
projects. Printing has also opened the
door for us to go into a new avenue of
customers. We're working with more
production companies that are doing
a lot more corporate events in need of
printing and branding. In the past, we
were mostly selling them drapes and
technical fabrics. But now there's more
opportunity-for both of us. "
With 2 million yards of fabric
Connected
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SpecialtyFabricsReview.com
44 SPECIALTY FABRICS REVIEW / October 2024
in stock at any given time, Visoky
also appreciates the ability to reduce
inventory. " What's especially nice
about doing every print and pattern
to order is that we're much less likely
to carry something that's trending this
year and is then out next year. "
Delivering on demand
Strategic hiring has been key to Liba's
success, Visoky says. " Printing was
brand new to us, so we needed the
right personnel from the beginning-
people who knew what they were
doing and how to speak the language. "
And the learning never stops. The
Liba team meets every other week to
foster education on new trends and
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Specialty Fabrics Review October 2024

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Specialty Fabrics Review October 2024 - Cover1
Specialty Fabrics Review October 2024 - Cover2
Specialty Fabrics Review October 2024 - 1
Specialty Fabrics Review October 2024 - 2
Specialty Fabrics Review October 2024 - 3
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Specialty Fabrics Review October 2024 - 5
Specialty Fabrics Review October 2024 - 6
Specialty Fabrics Review October 2024 - 7
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Specialty Fabrics Review October 2024 - Cover3
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