Specialty Fabrics Review September 2024 - 54
[ MARKETS ] PRODUCT TRENDS
shade
Architects want to have a network
of expert resources they can call on
when needed, says Jeff Dellinger,
market development manager for the
Americas at Serge Ferrari. Getting
started has an element of cold-calling,
but, he says, " There's no substitute for
making personal contact. "
Dellinger suggests that when a
fabricator visits an architect's office,
that person should bring a business
card and a flier, maybe even a small
gift such as cookies or candy to leave
for them. " Even if they can't meet with
you, your info will get to the architects,
and when they need you, they will find
you, " Dellinger says.
For Telstar Beach, a
beach club in Harderwijk,
Netherlands, the selected
fabric was Serge Ferrari
Group's Soltis Proof W96.
Images: Serge Ferrari
Be a go-to resource
Shade company representatives can
help educate architects and support
their projects. They need to understand
the architect's vision and their client's
needs in order to discern how their
business can help.
" Architects like to learn, " says Anita
Marten, design coordinator at Miami
Awning®. " The more they can offer
their clients, the happier everyone is.
Motorized Retractable
Canopies with drop
screens by Miami Awning®
provide shade and weather
protection for a rooftop
bar. Image: Miami Awning
54 SPECIALTY FABRICS REVIEW / September 2024
Specialty Fabrics Review September 2024
Table of Contents for the Digital Edition of Specialty Fabrics Review September 2024
Specialty Fabrics Review September 2024 - Bellyband 1
Specialty Fabrics Review September 2024 - Bellyband 2
Specialty Fabrics Review September 2024 - Cover1
Specialty Fabrics Review September 2024 - Cover2
Specialty Fabrics Review September 2024 - 1
Specialty Fabrics Review September 2024 - 2
Specialty Fabrics Review September 2024 - 3
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Specialty Fabrics Review September 2024 - 54
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Specialty Fabrics Review September 2024 - Cover3
Specialty Fabrics Review September 2024 - Cover4
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