Efficient Plant October 2021 - 17

SPONSORED CONTENT
Attracting a New Generation of
Manufacturing Professionals
I
T'S NO SECRET the world is facing a shortfall of trade professionals.
And, while the competition to attract talent is fi erce, the
manufacturing industry can draw interest by appealing to what matters
to millennials and younger generations who have different values,
work-style preferences and are changing workplace dynamics.
While some employers may see these new expectations
among younger generations as challenging to accommodate,
manufacturing companies have a lot to gain by attracting and
retaining top talent; increasing productivity and effi ciencies; and
minimizing risk by doubling down on safety measures.
1. WD-40® Brand - a recognized name in maintenance products
for more than 65 years - offers industrial maintenance solutions
for a new generation, along with tips to appeal to both younger
audiences and the seasoned trade professional:
2. Put Safety First - Younger generations place a high value on
safety. For the manufacturing sector, this could mean ensuring
employees have the right safety equipment, keeping machinery
in good working order, and choosing safer maintenance products
that help reduce exposure to harmful substances. All WD-40
Brand products are formulated to be as safe as possible for
people and the environment, and on surfaces and equipment.
When choosing a cleaner, choose WD-40 Specialist® Cleaner
& Degreaser, which is formulated with a unique bio solvent and
is safer than other degreasers on the market, meeting the EPA's
Safer Choice Certifi cation criteria for safety and effi cacy.
3. Demonstrate Purpose - At WD-40 Company, we know that
purpose mobilizes people in a way that pursuing profi ts alone
never will. A company with a clear sense of purpose ignites the
passion of its employees, particularly younger demographics,
and inspires trust. Employees want to be part of
something bigger than making widgets, and
manufacturing companies can benefi t by
articulating a clear " why " behind their work.
4. Work Smarter, Not Harder - People of all age groups
would prefer to minimize time spent on certain tasks, like
routine maintenance. In manufacturing plants, this can mean
choosing products that are proven and effective. WD-40
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EFFICIENTPLANTMAG.COM | 17
Brand products offer powerful industrial solutions
that outperform other brands and last longer. In fact,
WD-40 Specialist® Gel Lube, which goes on thick, stays
where you spray it and is perfect for vertical surfaces, lubricates
15x longer than the competition(1), meaning less frequent
application, and less product and labor used. In addition, WD-40
Specialist® Penetrant with EZ-REACH® penetrates up to 2x
faster than the competition(2) and has a fl exible straw that bends
to keep its shape allowing users to get into hard-to-reach places
without disassembling equipment. Employees benefi t by using
less time and elbow grease and employers benefi t by greater
value and increased operational effi ciency.
5. Continuously Innovate - Younger age groups have
an intrinsic desire to challenge the status quo. At WD-40
Company, innovation is embraced and exemplifi ed with the
WD-40 Specialist® line, which provides specialized, heavyduty
solutions for industry professionals in factories, facilities,
automotive garages and on farms around the world. Consisting
of lubricants, penetrants, greases, cleaners and degreasers,
and rust-management solutions scientifi cally formulated
for the world's toughest jobs, the WD-40 Specialist line is a
demonstration of WD-40 Company's value of making it better
than it is today.
WD-40 Brand products keep facilities moving with versatile
delivery systems that apply a unique combination of safer, powerful
and specialized formulas designed to increase effi ciency, reduce
downtime and minimize risk. For more information on superior
performing products for the next generation of manufacturing
professionals, visit wd40.com/industrial/.
Erin Bala
Sr. Brand Experience,
Engagement &
Innovation Director
(1)Test Lab:
Petro-Lubricant
Laboratories Inc.
(Lafayette, NJ);
ASTM D5620A;
Test date:
04/2020.
(2) Test Lab:
Fred Cuneo (3rd
Party); Nail Climb
Test; Test date:
03/2021.
http://www.wd40.com/industrial/ http://www.EFFICIENTPLANTMAG.COM
Efficient Plant October 2021

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