Commercial Architecture September 2017 - 48

hvac

PROJECT

Doors Optimize
Appearance,
Customer Appeal

Rutter's Farm Store upgraded its York, PA-location coolers and freezers with
cutting-edge door technology to attract customers and provide an
energy-efficient boost to the store's operational bottom line.

Cooler and freezer doors
save energy and give a new
look to convenience store.

Left. Infinity 090 cooler and freezer doors from Anthony, Sylmar, CA, have infinity-edge construction with an enhanced visibility area for improved customer
service and merchandising.

ith a history that stretches back almost

gy costs of $1,051 for the cooler doors and $390 for the

270 years, it may seem counterintuitive

freezer doors.

to also be on the cutting edge. Found-

"In a store like this, where we literally changed every-

ed in 1967, but with roots back to a family farm that has

"With the cooler doors, we like to use bright light to

thing from the gas pumps to the floor to foodservice to

continuously operated in central Pennsylvania since 1747,

draw customers through the store since this is a destina-

new restrooms, we didn't want to shortcut and skimp on

Rutter's Farm Stores has been able to successfully strike a

tion," explained Gaskins. "However, sustainability is very

something as valuable as the cooler doors," said Gaskins.

balance that melds its devotion to a respected history with

important for us as a company. It's something we look at

"It drives a major piece of the profitability for the total

the desire to be forward thinking.

as a point of difference. Therefore, the lighting and cooler

store, so having the right look and having the right brand,

doors have to be energy efficient."

the bright-white LED efficient lighting, made a huge dif-

Over the years, Rutter's Farm Stores have evolved into
a convenience-store chain that offers foodservice and fuel

ference for us."

at 60 locations in a 100-mi. radius surrounding the com-

MAKING A DIFFERENCE

pany's headquarters in York, PA. Openly embracing new

The solution was installing inviting and energy-efficient

where else?" After the positive impact that the Infinity

technologies has helped the company stay on the cutting

Infinity 090 cooler and freezer doors from Anthony, Syl-

doors have had on the remodel of the Seven Valleys Road

edge of the industry. For instance, Rutter's was one of the

mar, CA. The doors have infinity-edge construction, with

location, the same can be said when the time comes for

initial chains to offer loyalty programs, foodservice with

an enhanced visibility area for improved merchandising.

Rutter's to select a brand of cooler/freezer doors for a re-

touchscreen-ordering kiosks, sustainability and recycling

They are equipped with magnetic gaskets for a tight seal

model or construction of a new site.

programs, a mobile app for its customers, and Wi-Fi access

and have heat-reflective glass. Rutter's installed a total of

"This is the first time we've worked with Anthony on

at its stores.

16 Infinity 090 doors during the remodel, 12 on coolers

this type of project, and it won't be the last," said Gaskins.

and four on freezers.

"In partnering with a great brand like Anthony, one of our

When the decision was made to upgrade and remodel

The motto of Rutter's Farm Stores is "Why go any-

its location on Seven Valleys Road in York, every aspect of

"The first thought was, seriously, 'Wow!' because the

goals is to get more doors in more stores. As we look to

the operation was fair game for a new look, from the way

doors were making a statement; cold-vault doors are

modernize the footprint and build the Rutter's brand in

fuel pumps were situated to the types of doors that were

something I am pretty nerdy about, and they make a huge

our existing and new stores, Anthony can continue to

used on the in-store coolers and freezers.

difference," said Gaskins. "We look at the roles that differ-

play a key role to help make us a much more profitable
company while driving long-term sustainable growth." CA

"Rutter's has been able to innovate throughout its his-

ent categories play. In this particular case, beverage, we are

tory. Whether it's been innovation in the dairy business,

a destination as a channel. If people are thirsty and going

packaging, or branding of the convenience store, Rutter's

down the road, the first place they think of is a conve-

wants to stay on the leading edge," said Derek Gaskins,

nience store, so to get that 'Wow' and to get that type of

chief customer officer. "We wanted to take that same in-

impact was huge. We feel it is really going to separate us

novative spirit into this store that has been here for de-

from the competition."

cades, and give it a modern look that feels like a brandnew store."

A typical Rutter's location uses anywhere from 12 to
16 cooler and freezer doors, so their ability to operate en-

Circle 2 on the Reader Service Card.
Watch a video.

Part of that new modern look for the store itself in-

ergy efficiently is a huge concern. The Infinity cooler

volved upgrading the coolers and freezers. Using cut-

doors assuage any fears by being 57% more efficient when

ting-edge door technology would not only attract custom-

compared with conventional door models, while the

ers, but also provide an energy-efficient boost to the

freezer doors are 24% more efficient. This increased effi-

store's operational bottom line.

ciency will equate to an estimated annual savings in ener-

COMMERCI A L A RCHI T EC T URE

SEPTEMBER 2017

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Table of Contents for the Digital Edition of Commercial Architecture September 2017