FY20 Annual Report - 8

LOOKING

ahead

TO FISCAL YEAR 21

FROM THE CEO
JAYNE DELUCE
When the Visit Champaign County Board approved the Destination 2023 strategic plan
in early 2020, the future was bright, as we mapped out logical goals and objectives to
achieve new vision and mission statements.
In March, we reframed our organizational priorities to include:
1)
2)
3)
4)

DESTINATION
MANAGEMENT CYCLE
If you build a place where
people want to visit, you'll
build a place where people

Maura Gast, Irving Convention & Visitors Bureau

want to live.
If you build a place where
people want to live, you'll build
a place where people want to
work.
If you build a place where
people want to work, you'll
build a place where business
needs to be.
If you build a place where
business needs to be, you'll
build a place where people
have to visit.

Compassion for people
Support for hospitality industry
Organizational survival
Readiness to welcome visitors when time is right

Our organization has shown resiliency and relevancy, especially through collaborative
partnerships with community stakeholders, and we plan to prioritize the following
areas in FY21:
1) Enhance our community-benefit funding model with developing
support from additional private and public partners.
2) Foster and maintain an inclusive culture of hospitality as a defining
aspect of the community.
3) Advocate for destination-defining projects that will strengthen the
economy and attract visitors and potential residents from around the
world.
Advocacy is one of our core values in educating stakeholders and residents our role
within the community to strengthen economic growth and truly improve the quality of
life living here. It's always a work in progress!
Every day, we create or build on new relationships that make doing business in this
community that much better and that people see themselves a part of what we do.
In the end, supporting destination promotion benefits the well-being of every person
in our community. As a public good, it is an essential community investment to
develop opportunities and build quality of life for the people of our outside of ordinary
community. Everything starts from that point.

visitchampaigncounty.org
#outsideofordinary


https://www.visitchampaigncounty.org/media-library/documents/Reports/Destination_2023_Brochure.pdf http://www.visitchampaigncounty.org

FY20 Annual Report

Table of Contents for the Digital Edition of FY20 Annual Report

FY20 Annual Report - 1
FY20 Annual Report - 2
FY20 Annual Report - 3
FY20 Annual Report - 4
FY20 Annual Report - 5
FY20 Annual Report - 6
FY20 Annual Report - 7
FY20 Annual Report - 8
https://www.nxtbook.com/champaigncounty/annualreport/FY20AnnualReport
https://www.nxtbookmedia.com