FY22 Annual Report - 8

LOOKING
ahead
TO FISCAL YEAR 23
FROM THE CEO
JAYNE DELUCE
Our organization strives toward aligning public support and shaping a shared
vision for our community. Through collaborative partnerships with community
stakeholders, we plan to prioritize the following areas in FY23:
1) Expand our community-benefit funding model with developing support from
additional private and public partners.
2) Develop a promotional and sales effort that truly reflects our community in
the destination brand.
3) Foster and maintain an inclusive culture of hospitality as a defining aspect
of the community.
4) Advocate for destination-defining projects that will strengthen the economy
and attract visitors and potential residents from around the world.
Advocacy is one of our core values in educating stakeholders and residents
on our role within the community to strengthen economic growth and truly
improve the quality of life living here. It's always a work in progress!
Every day, we create or build on new relationships that make doing business in
this community that much better and that people see themselves as a part of
what we do.
Destinations International released a values-based roadmap for destination
organizations to embrace community alignment.
Destination organizations must be passionate, aware, transparent,
inclusive, and engaging. They must be collaborators, innovators, and
destination stewards. They must have relevance in their community.
They must be an equity partner in their community's economic, social and
environmental development.
In the end, we will focus on these nine industry values to support efforts to
promote our community as a travel destination and enhance its public image
as a dynamic place to live and work.
visitchampaigncounty.org

http://www.visitchampaigncounty.org

FY22 Annual Report

Table of Contents for the Digital Edition of FY22 Annual Report

FY22 Annual Report - 1
FY22 Annual Report - 2
FY22 Annual Report - 3
FY22 Annual Report - 4
FY22 Annual Report - 5
FY22 Annual Report - 6
FY22 Annual Report - 7
FY22 Annual Report - 8
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