City of Baytown Strategic Plan 2023-2027 - 11

PUBLIC OUTREACH
The City of Baytown went through an extensive campaign soliciting applications from residents interested in serving on the SPAC to
help determine Baytown's future and priorities. Over sixty applications were received, and nine candidates were selected and served
on the committee.
The Strategic Planning Advisory Committee launched a robust public outreach campaign to create an inclusive environment for
residents in Baytown to participate in this process. The SPAC used several community engagement techniques to interact with the
public. The following techniques were used:
Community Workshops
Seven community workshops were conducted and open to the
public. The SPAC partnered with the mayor and city council to
host a meeting in each council district as a way to conveniently
allow public participation. All meetings were scheduled in the
evening at various locations throughout the city.
Your City Your Future Survey
Imagine what we can accomplish for our community by 2027.
We need your input to shape that vision! The SPAC issued a
short multiple choice and open-ended survey which serves
as a critical instrument to help understand what key areas the
City should prioritize for the next five years. Over 2,500 people
completed the survey.
Annual Resident Survey
ETC Institute administered a second, statistically-focused
survey to residents of the City of Baytown during the summer
of 2021. The survey is part of the City's ongoing effort to involve
residents in long-range planning and improve the quality of
City services. The survey and its responses will allow the city
council and City staff to identify and address many of the
opportunities and challenges facing the community. The sixpage
survey, cover letter, and postage-paid return envelope
were mailed to a random sample of households in the City
of Baytown. Those selected were also invited to participate
in the online survey. A total of 607 residents completed the
statistically significant survey with a precision of at least
+/-4.0% at the 95% level of confidence.
Baytown Engage
The SPAC utilized the City's online platform that allows
resident engagement in a new way to provide input to elected
officials and City staff quickly and easily. Residents were able
to receive current information and status updates on the
strategic planning process through Baytown Engage.
Stakeholder Meetings
Members of the SPAC and City staff reached out to
stakeholders in the community and scheduled focus
groups with these organizations. In total, an impressive 19
focus groups were conducted with key stakeholders and
demographics across the community, including residents of
various age groups, ethnic identities, and religious affiliations.
Focus group meetings included:
* Goose Creek Independent School District Students
* Goose Creek Independent School District Faculty
* Lee College Students
* Lee College Faculty
* The Baytown Youth Advisory Commission
* The Black Owned Business Alliance
* The Baytown Chamber of Commerce
* Baytown Young Professionals Council
* City of Baytown Employees
* Baytown Ministerial Alliance
* Kiwanis Club of Baytown
* Baytown Non-Profits
* Arts, Culture and Entertainment District
* Senior Citizens Group
* Non-Profits Affiliated with United Way
* Babies in Baytown
* ExxonMobil Employees
* Chevron Phillips Employees
* Covestro Employees
* West Baytown Civic Association
Focus groups were fully facilitated to ensure that all those in
attendance were given the chance to share their perspective
and community priorities. Based on the answers from
participants, the facilitator asked additional questions to
provide greater context and obtain specific observations
and recommendations.
CITY OF BAYTOWN STRATEGIC PLAN 2023-2027
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City of Baytown Strategic Plan 2023-2027

Table of Contents for the Digital Edition of City of Baytown Strategic Plan 2023-2027