Green Roofs - Living Architecture Monitor - Summer 2019 - 34

ON SPEC

THIRD GRADERS, GREEN ROOFS,
AND THE NEW YORK CITY COUNCIL
BY MATT BARMORE, GRP

I

recently spent part of my day preparing to give a 30-minute
talk about what I do in my career in green roofs...to a
classroom of 3rd-graders. Will any of these students become
green roof professionals I wonder? Hey, if I've correctly read
the Dr. Suess classic, "Oh The Places You'll Go," maybe some
of them will! But that isn't the point of my presentation. The
point is for them to see that the same things they're already
learning in 3rd grade - science, math, and art - also apply to
green roofs, and for them to maybe think about plants and soils
and roofs and water in different ways than they have before.
The next time they see a planting bed - whether it's on a roof,
on a wall, or at grade - I want them to think, "hey I know
what's happening there!"
I'm happy to say that this change in my perspective is
refreshing! It has forced me to think about what might be
interesting about green roofs to an 8-year-old, and to ask myself
the question, "so what IS it that I would want people completely
outside of my daily orbit of manufacturers, estimators, suppliers,
GCs, landscape architects, architects and installers, to think
about green roofs?" Most building owners - the people who
write the big cheques that ultimately buy what I sell - aren't in
my daily orbit, and because green roofs aren't typically in their
daily orbit, their knowledge of green roofs is probably roughly
the same as the 3rd-graders I'll be speaking to next week.
Thinking this way leads me out of my narrow world of green
roof sales, and into the wider world. It reminds me that this is
the role Green Roofs for Healthy Cities (GRHC) uniquely fills:
speaking the value of green roofs in the language of non-green
roof people - the people who buy green roofs, and who create
the policies and contexts for those roofs to be bought!
LIVING ARCHITECTURE MONITOR / SPRING
SUMMER2019
2019/ /3434

The recent green roof policy win in the New York City
Council is a clear demonstration of the combined power of
the industry as it is expressed through GRHC. Members
and staff of GRHC with expertise in public policy, technical
writing, marketing, administration and management, along with
national/regional/local leaders, all came together in a tidal wave
of support for NYC's policy proposal to mandate green roofs
on new buildings. GRHC members and staff spoke and wrote
with enthusiasm and expertise, and led the way in bringing our
entire industry together in a single voice, a voice that spoke in
language that non-green roof folks could both easily access and
quickly understand.
On behalf of the GRHC Board, I ask you to join in this
unified voice, to engage in the policy and marketing tactics
led by GRHC through the ten regional and local Symposia,
Seminars, and Grey To Green Conferences we are presenting
together throughout 2019. Joining this green roof Road Trip
is a low-cost way to meet new clients and to make sure your
voice, or your company's voice, is heard distinctly as part of
the winning efforts to advance the expansion of green roofs
and walls across America. It's your very best opportunity to
change the perspective of the decision makers outside our orbit
and open ever-widening opportunities for this industry! I look
forward to seeing you at GRHC events this year!

Matt Barmore, GRP
Vice President, GREENRISE TECHNOLOGIES, LLC
Chair, Board of Directors, Green Roofs For Healthy Cities
LIVINGARCHITECTUREMONITOR.COM


http://www.LIVINGARCHITECTUREMONITOR.COM

Green Roofs - Living Architecture Monitor - Summer 2019

Table of Contents for the Digital Edition of Green Roofs - Living Architecture Monitor - Summer 2019

Table of Contents
Green Roofs - Living Architecture Monitor - Summer 2019 - IP
Green Roofs - Living Architecture Monitor - Summer 2019 - Cover
Green Roofs - Living Architecture Monitor - Summer 2019 - Cover 2
Green Roofs - Living Architecture Monitor - Summer 2019 - Table of Contents
Green Roofs - Living Architecture Monitor - Summer 2019 - A1
Green Roofs - Living Architecture Monitor - Summer 2019 - 1
Green Roofs - Living Architecture Monitor - Summer 2019 - 2
Green Roofs - Living Architecture Monitor - Summer 2019 - 3
Green Roofs - Living Architecture Monitor - Summer 2019 - 4
Green Roofs - Living Architecture Monitor - Summer 2019 - 5
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Green Roofs - Living Architecture Monitor - Summer 2019 - 34
Green Roofs - Living Architecture Monitor - Summer 2019 - 35
Green Roofs - Living Architecture Monitor - Summer 2019 - 36
Green Roofs - Living Architecture Monitor - Summer 2019 - M1
Green Roofs - Living Architecture Monitor - Summer 2019 - A2
Green Roofs - Living Architecture Monitor - Summer 2019 - A3
Green Roofs - Living Architecture Monitor - Summer 2019 - A4
Green Roofs - Living Architecture Monitor - Summer 2019 - A5
https://www.nxtbook.com/dawson/greenroofs/lam_2020Summer
https://www.nxtbook.com/dawson/greenroofs/lam_2020Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2019Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2019Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2019Summer
https://www.nxtbook.com/dawson/greenroofs/lam_2019Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2018winter
https://www.nxtbook.com/dawson/greenroofs/lam_2018Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2018summer
https://www.nxtbook.com/dawson/greenroofs/lam_2018spring
https://www.nxtbook.com/dawson/greenroofs/lam_2017winter
https://www.nxtbook.com/dawson/greenroofs/lam_2017fall
https://www.nxtbook.com/dawson/greenroofs/lam_2017summer
https://www.nxtbook.com/dawson/greenroofs/lam_2017Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2016winter
https://www.nxtbook.com/dawson/greenroofs/lam_2016fall
https://www.nxtbook.com/dawson/greenroofs/lam_2016summer
https://www.nxtbook.com/dawson/greenroofs/lam_2016spring
https://www.nxtbook.com/dawson/greenroofs/lam_2015Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2015fall
https://www.nxtbook.com/dawson/greenroofs/lam_2015summer
https://www.nxtbook.com/dawson/greenroofs/lam_2015spring
https://www.nxtbook.com/dawson/greenroofs/lam_2014winter
https://www.nxtbook.com/dawson/greenroofs/lam_2014fall
https://www.nxtbook.com/dawson/greenroofs/lam_2014summer
https://www.nxtbook.com/dawson/greenroofs/lam_2014spring
https://www.nxtbook.com/dawson/greenroofs/lam_2013winter
https://www.nxtbook.com/dawson/greenroofs/lam_2013fall
https://www.nxtbook.com/dawson/greenroofs/lam_2013summer
https://www.nxtbook.com/dawson/greenroofs/lam_2013spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012fall
https://www.nxtbook.com/dawson/greenroofs/lam_2012summer
https://www.nxtbook.com/dawson/greenroofs/lam_2012spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012winter
https://www.nxtbook.com/dawson/greenroofs/lam_2011fall
https://www.nxtbook.com/dawson/greenroofs/lam_2011summer
https://www.nxtbook.com/dawson/greenroofs/lam_2011spring
https://www.nxtbook.com/dawson/greenroofs/lam_2011winter
https://www.nxtbook.com/dawson/greenroofs/lam_2010fall
https://www.nxtbook.com/dawson/greenroofs/lam_2010summer
https://www.nxtbook.com/dawson/greenroofs/lam_2010spring
https://www.nxtbook.com/dawson/greenroofs/lam_2010winter
https://www.nxtbook.com/dawson/greenroofs/lam_2009fall
https://www.nxtbook.com/dawson/greenroofs/lam_2009summer
https://www.nxtbook.com/dawson/greenroofs/lam_2009spring
https://www.nxtbook.com/dawson/greenroofs/lam_2009winter
https://www.nxtbook.com/dawson/greenroofs/lam_2008fall
https://www.nxtbookmedia.com