Green Roofs - Living Architecture Monitor Fall 2020 - 31
major pivots amidst all of the uncertainty. We nearly tripled CSA
enrollment with a hard marketing push, and put together creative
funding to re-allocate nearly 20 per cent of our vegetables to pantries and non profit organizations that are feeding the hungry. By
the summer, all four farm stands opened.
Meanwhile, many of the big green roof installations we'd
booked for 2020, financially critical to the business, were delayed
indefinitely. Landscape maintenance was always deemed as essential, and though it slowed, it never quite stopped. Construction
has now reopened for outdoor spaces and green roofing, and we've
been able to accomplish some of our major projects - enough
to keep us going. Our events, equally critical, have just begun to
restart, in the form of very small, distanced groups. Sadly, though,
most were canceled this year.
In business philosophy, diversification of revenue streams creates
complexity, but that same diversification is also supposed to protect
from unexpected changes and catastrophes. And, as the dust settled,
our multiple channels of business started to show their value. One
thing was up, while another thing was down. People were eating at
home, just not at restaurants. Our landscape designs maximizing
outdoor space, embracing our city's biophilia, and prioritizing green
changing the
of architecture
roofs sure seem wise right now.
And, the few events that are
taking place are eager for safe
outdoor breeze!
These trying times have also
provided opportunities to look
closer at ourselves and at our
operations. We've been able to
better appreciate the value of
our connectedness and our community once we were isolated.
We've experienced both the
honor, and the pressure, of
being essential food workers
amidst a pandemic. We've
opened our eyes further to the
injustice of how our society values critical labor, and ways those
injustices permeate our own
business, particularly amongst
essential work, and even in a city
Ben Flanner is the Co-founder,
CEO of Brooklyn Grange, which
operates three rooftop farms in New
York City.
Architek SBP Inc provides developers, architects & builders full-service solutions for all aspects of green roof, living wall &
site water systems, including: design, system detailing & specification consultation, advanced product technologies, installation
and maintenance services. As living architecture comes of age, a competent partner, with the expertise to design, detail &
execute well, is key to a successful project. Get us involved early and we'll make you and the building look great.
DESIGN, SUPPLY, INSTALL & MAINTAIN for Everything Living in Architecture | 1-888-317-9226 architek.com
LIVINGARCHITECTUREMONITOR.COM
with a relatively high minimum
wage of $15/hr. The murder
of George Floyd was the final
tipping point for many, and the
resulting anger and uprisings
across the nation and world,
brought further attention to racist policies in our society which
influence all of these issues.
2020 has brought unprecedented challenges. And with
challenges come opportunities
to rise up and do better. We've
learned a lot in 2020, and we
look forward to what 2021
brings.
LIVING ARCHITECTURE MONITOR / FALL 2020 / 29
http://www.architek.com
Green Roofs - Living Architecture Monitor Fall 2020
Table of Contents for the Digital Edition of Green Roofs - Living Architecture Monitor Fall 2020
Table of Contents
Green Roofs - Living Architecture Monitor Fall 2020 - IP
Green Roofs - Living Architecture Monitor Fall 2020 - Cover1
Green Roofs - Living Architecture Monitor Fall 2020 - Cover2
Green Roofs - Living Architecture Monitor Fall 2020 - Table of Contents
Green Roofs - Living Architecture Monitor Fall 2020 - 2
Green Roofs - Living Architecture Monitor Fall 2020 - 3
Green Roofs - Living Architecture Monitor Fall 2020 - 4
Green Roofs - Living Architecture Monitor Fall 2020 - 5
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Green Roofs - Living Architecture Monitor Fall 2020 - Cover3
Green Roofs - Living Architecture Monitor Fall 2020 - Cover4
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https://www.nxtbook.com/dawson/greenroofs/lam_2020Fall
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https://www.nxtbook.com/dawson/greenroofs/lam_2019Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2019Fall
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https://www.nxtbook.com/dawson/greenroofs/lam_2018Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2018summer
https://www.nxtbook.com/dawson/greenroofs/lam_2018spring
https://www.nxtbook.com/dawson/greenroofs/lam_2017winter
https://www.nxtbook.com/dawson/greenroofs/lam_2017fall
https://www.nxtbook.com/dawson/greenroofs/lam_2017summer
https://www.nxtbook.com/dawson/greenroofs/lam_2017Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2016winter
https://www.nxtbook.com/dawson/greenroofs/lam_2016fall
https://www.nxtbook.com/dawson/greenroofs/lam_2016summer
https://www.nxtbook.com/dawson/greenroofs/lam_2016spring
https://www.nxtbook.com/dawson/greenroofs/lam_2015Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2015fall
https://www.nxtbook.com/dawson/greenroofs/lam_2015summer
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https://www.nxtbook.com/dawson/greenroofs/lam_2014winter
https://www.nxtbook.com/dawson/greenroofs/lam_2014fall
https://www.nxtbook.com/dawson/greenroofs/lam_2014summer
https://www.nxtbook.com/dawson/greenroofs/lam_2014spring
https://www.nxtbook.com/dawson/greenroofs/lam_2013winter
https://www.nxtbook.com/dawson/greenroofs/lam_2013fall
https://www.nxtbook.com/dawson/greenroofs/lam_2013summer
https://www.nxtbook.com/dawson/greenroofs/lam_2013spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012fall
https://www.nxtbook.com/dawson/greenroofs/lam_2012summer
https://www.nxtbook.com/dawson/greenroofs/lam_2012spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012winter
https://www.nxtbook.com/dawson/greenroofs/lam_2011fall
https://www.nxtbook.com/dawson/greenroofs/lam_2011summer
https://www.nxtbook.com/dawson/greenroofs/lam_2011spring
https://www.nxtbook.com/dawson/greenroofs/lam_2011winter
https://www.nxtbook.com/dawson/greenroofs/lam_2010fall
https://www.nxtbook.com/dawson/greenroofs/lam_2010summer
https://www.nxtbook.com/dawson/greenroofs/lam_2010spring
https://www.nxtbook.com/dawson/greenroofs/lam_2010winter
https://www.nxtbook.com/dawson/greenroofs/lam_2009fall
https://www.nxtbook.com/dawson/greenroofs/lam_2009summer
https://www.nxtbook.com/dawson/greenroofs/lam_2009spring
https://www.nxtbook.com/dawson/greenroofs/lam_2009winter
https://www.nxtbook.com/dawson/greenroofs/lam_2008fall
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