Ryerson Alumni - Summer 2017 - 17

The zone is helping connect Artin Biomed to market partners and
investors to allow the company to develop and test market-ready
devices for FDA and Health Canada approval.
"At Ryerson, I've had the chance to get support emotionally,
financially and academically to develop and commercialize my
idea," says Eftekhari.
"The journey of entrepreneurship is really exciting. Since 2013,
I created a job for myself and part-time jobs for at least 10 other
Ryerson and non-Ryerson students.
"My proudest achievements are coping with the changes in the
journey of entrepreneurship and the patented technology, which
I believe will revolutionize the future of orthopedic surgery."

Social sharing drives diagnoses

The idea for Toronto-based Figure 1 - a wildly popular free app
that allows health-care professionals to share medical images and
diagnoses in real time - was hatched during dinner. Professional
Communication Professor Gregory Levey was with his old friends
Joshua Landy, a critical care doctor, and Richard Penner, a mobile
developer. Dr. Landy talked about the importance of collaboration
when dealing with puzzling or unusual medical cases and how
sharing images, questions, or clinical insights with colleagues
- while working a shift alone at 3 a.m. in the ICU in a remote

community - could be transformational for physicians.
"We got excited and said someone should create a mobile app that
shares medical photos with more than just two people. We dropped
everything and ran with the idea of creating a global stage and
network such that any doctor, nurse or dentist could post pictures,
ask questions or give information while also protecting patient
privacy," says Levey.
Figure 1 was launched in the DMZ at Ryerson University, with
Levey as CEO and Landy and Penner as his co-founders. "Ryerson
has the rule-breaking, interdisciplinary, entrepreneurial culture
that informs this company. The collaborative environment of the
DMZ, along with the financial support and mentorship provided by
Ryerson Futures, allowed us to focus completely on
building a product and getting our company off the
ground," says Levey.
One important way Figure 1 benefits health-care
professionals and patients is by providing expert
advice to health-care workers in under-resourced
parts of the world for cases that have them stumped.
"People were dying because doctors don't have
information out there that they need," says Levey.
For example, Dr. Rogy Masri, a volunteer with
Doctors Without Borders stationed at a refugee camp
in Northern Lebanon, saw a 52-year-old male Syrian
refugee walking into the clinic with a lesion about
the size of a quarter on his hand. Masri snapped

"We knew
the hot spot
would be young
residents and
medical students.
Between 65 and
70 per cent of
medical students
in the U.S. and
Canada now use
Figure 1."
GREGORY LEVEY,
CO-FOUNDER AND CEO
OF FIGURE 1, THE WILDLY
POPULAR PHOTO SHARING
APP FOR DOCTORS THAT
HAS A NETWORK OF MILLIONS
IN 190 COUNTRIES.

Summer 2017 / Ryerson University Magazine

17



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