Seneca College - RED 2016 - 39

GIVING
BACK

1.7

Megabytes of new information
will be created every second for
every human on Earth by 2020.

Daymond Ling

A big help with
big data and
student assistance

DAYMOND LING analyzes data very,
very well.
While working with American Express's fraud investigation team, his work to identify
patterns of credit card theft led
to a $50-million reduction in
loss for Amex in just six months.
When he got tired of chasing
criminals, Daymond joined
CIBC, helping its customer
relationship management team
target communications to key
clientele, bringing in an additional $10 billion in deposit
business-a 33 per cent increase.
After nearly 40 years in the
field, Daymond is sharing his
exceptional skills and experience with Seneca.
As a professor in the new
Strategic Marketing Analytics
graduate certificate programs,
he helps students navigate the
world of big data, with a focus
on solving real-world problems.
"Our program is very different from universities, where
they teach statistical methodologies," says Daymond. "Every
topic we teach is wrapped in
a business story."
Throughout Daymond's
career, he has seen the rapid
evolution of data analytics software provided by companies
like Statistics Analysis Systems,

now known as SAS. He started
using SAS in 1980, and sees it as
the most dominant player in the
analytics software solution
space and the product of choice
for leaders in insurance, telecommunications, banking and
government. While students
must be familiar with as much
analytics software as possible,
a working knowledge of SAS is
critical to their success.
"When I came to Seneca,
we didn't have SAS running in
the classroom," says Daymond.
"So I reached out to SAS and
they were more than happy to
give us the entire suite of SAS
software, as part of their academics program. Our students
will leave Seneca having SAS
skills that can land them a job
and allow them to be productive
very fast."
The first cohort of Strategic
Marketing Analytics students
graduated in August, and,
according to Daymond, they
will be in hot demand. For that,
they can thank Daymond for
the expertise he offers and for
providing them with access
to the global standard in data
analytics software.
If that weren't enough,
Daymond also decided to establish an award to help students

in his program. In one short
year, he has found a home at
Seneca and wants to give back.
"I started thinking about
making a significant contribution when I got to know my
students," he says. "I really
admire their ambition and their
desire to better themselves. If
I can put them in a slightly better position so they can focus
more on studying, rather than
putting food on the table, then
that's something I want to do."

Getting to know my
students got me thinking
about making a
significant contribution.

Professor Daymond Ling brings
40 years of data analytics
experience to Seneca classrooms.

RED

2016 39



Table of Contents for the Digital Edition of Seneca College - RED 2016

Table of Contents
Seneca College - RED 2016 - Cover1
Seneca College - RED 2016 - Cover2
Seneca College - RED 2016 - TOC
Seneca College - RED 2016 - 3
Seneca College - RED 2016 - 4
Seneca College - RED 2016 - 4a
Seneca College - RED 2016 - 5
Seneca College - RED 2016 - 6
Seneca College - RED 2016 - 7
Seneca College - RED 2016 - 8
Seneca College - RED 2016 - 9
Seneca College - RED 2016 - 10
Seneca College - RED 2016 - 11
Seneca College - RED 2016 - 12
Seneca College - RED 2016 - 13
Seneca College - RED 2016 - 14
Seneca College - RED 2016 - 15
Seneca College - RED 2016 - 16
Seneca College - RED 2016 - 17
Seneca College - RED 2016 - 18
Seneca College - RED 2016 - 19
Seneca College - RED 2016 - 20
Seneca College - RED 2016 - 21
Seneca College - RED 2016 - 22
Seneca College - RED 2016 - 23
Seneca College - RED 2016 - 24
Seneca College - RED 2016 - 25
Seneca College - RED 2016 - 26
Seneca College - RED 2016 - 27
Seneca College - RED 2016 - 28
Seneca College - RED 2016 - 29
Seneca College - RED 2016 - 30
Seneca College - RED 2016 - 31
Seneca College - RED 2016 - 32
Seneca College - RED 2016 - 33
Seneca College - RED 2016 - 34
Seneca College - RED 2016 - 35
Seneca College - RED 2016 - 36
Seneca College - RED 2016 - 37
Seneca College - RED 2016 - 38
Seneca College - RED 2016 - 39
Seneca College - RED 2016 - 40
Seneca College - RED 2016 - 41
Seneca College - RED 2016 - 42
Seneca College - RED 2016 - 43
Seneca College - RED 2016 - 44
Seneca College - RED 2016 - Cover3
Seneca College - RED 2016 - Cover4
https://www.nxtbook.com/dawson/seneca/red_2022
https://www.nxtbook.com/dawson/seneca/red_2021
https://www.nxtbook.com/dawson/seneca/red_2020
https://www.nxtbook.com/dawson/seneca/red_2019
https://www.nxtbook.com/dawson/seneca/red_2018
https://www.nxtbook.com/dawson/seneca/red_2017
https://www.nxtbook.com/dawson/seneca/red_2016
https://www.nxtbook.com/dawson/seneca/red_2015fall
https://www.nxtbook.com/dawson/seneca/red_2014fall
https://www.nxtbook.com/dawson/seneca/red_2013fall
https://www.nxtbook.com/dawson/seneca/red_2012fall
https://www.nxtbookmedia.com