Scotiabank helps HELIX
A wide-ranging gift includes support for young entrepreneurs.
p. 36

Dr. Vivienne Poy
Alumna contributes creativity and financial aid.
p. 37

GIVING BACK

A passion for animal health and student success

The Scheinberg family

YOU CAN ASK Rob Scheinberg anything about dogs, and the Seneca grad will say with a beam, “I can talk about that all day long.”

Rob and his wife, Danielle Eden, are founders of Dog Tales Rescue and Sanctuary in King City. They recently made a gift to Seneca in support of equipment upgrades for the Veterinary Technician program and the King Campus expansion. In recognition of their generosity, a space in the new Magna Hall will be named after the Scheinberg family.

“The donation was really a natural thing,” Rob says. “Dog Tales is going to be here for a long time and Seneca will hopefully be here longer.”

Known for its opulent kennel space, and many social media admirers, Dog Tales includes 50 acres of green fields, rolling hills and wooded areas. The couple recently purchased 50 more acres of adjacent land for future expansion. They live on the property with their teenage daughter and, so far, seven dogs.

“Growing up, I’ve always had dogs,” Rob says. “My first was a Rottweiler.”

After years of being involved in animal rescue, Rob and Danielle opened Dog Tales in 2014. Since then, about 1,200 dogs have been adopted out, with more than 100 dogs onsite at any one time. The dogs are both local owner surrenders and rescues from around the world.

Last year, Dog Tales took in 68 dogs rescued from the Yulin Dog Meat Festival in China. The couple also travel regularly to Israel, where they are from originally, visiting shelters to rescue dogs that are often older, deaf, blind or injured. During a recent trip to a rundown shelter there, Danielle decided to buy the shelter, flying 270 dogs back to Canada.

In addition to dogs, Rob and Danielle rescue horses from auction by bidding against horse meat buyers. Currently, Dog Tales is home to 75 horses.

The entire facility is run by a team of 55 full-time staff dedicated to animal care, including three full-time veterinary technicians who are graduates of Seneca.

“Seneca is just south of us, and it has a great Vet Tech program,” says Rob. “There are definitely opportunities for synergy there.”

Follow dogtalesrescue on Instagram for photos of their rescued animals.