Commercial Integrator + Security Sales April 2024 - 24

CI
DIGITAL SIGNAGE/VIDEOWALLS
For Whitesides, the impact of generative
AI remains to be seen. He has his
doubts that owners of large deployments
in a heavily branded context are ready to
entrust content to AI. Nevertheless, he
agrees that, for personalized and datadriven
content, AI could " ...be a strong
play [for integrators]. "
Renewed Focus on
Technology and Partnerships
Aside from the content, the technology
itself is a key factor for integrators and
clients when it comes to their digital
signage/videowall installations. Among
all formats, the most popular for digital
signage is DVLED. As Kuder puts it, " A lot
of manufacturers are betting on DVLED
leading the way for digital signage. "
What's more, according to Wargo, as
display technology continues to evolve, it
is incumbent on integrators to be aware
of the latest off erings. " This includes the
evolution in DVLED, transparent displays
and even projectors, given their utility for
certain installation types, " Wargo states.
Watchfi re on Making An Impact
Videowalls and LED digital displays are now considered one of the most popular
forms of grabbing consumers' attention with dynamic visuals, up-to-date
information and stunning content. These displays are no longer cutting-edge
technology but simply the go-to option for focusing awareness and fostering
brand engagement. The digital information landscape has profoundly
revolutionized how content is presented and consumed.
Large-scale videowalls have transformed public spaces, corporate
environments and educational institutions. They are regularly used as one of
the most powerful tools in advertising, allowing advertisers to deliver impactful
messages through visually compelling narratives. Retailers utilize videowalls to
create interactive and personalized shopping experiences, showcasing products
with vibrant visuals that infl uence purchasing decisions.
Transportation hubs and public venues now feature videowalls that provide
real-time information, wayfi nding assistance and emergency alerts. In the
corporate world, videowalls promote data visualization, enhancing decision-making
processes by presenting complex information in a clear and accessible manner.
At Watchfi re, we empower users to make a statement with our Indoor Pro-AV
LED displays. Our S and X-Series displays off er versatile mounting options, a wide
range of pitch choices and optimal brightness for any environment. Our experts
will guide you and ensure that every display shines brightly from installation.
Make an impact with Watchfi re!
Watchfi reSigns.com/indoor-Pro-AV
As content-as-a-service grows in
the digital signage/videowall market,
integrators should consider the potential
to pitch generative AI as a service.
24 Commercial Integrator+Security Sales & Integration | April 2024
RED DOT DIGITAL MEDIA
http://www.WatchfireSigns.com/indoor-Pro-AV

Commercial Integrator + Security Sales April 2024

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