Commercial Integrator + Security Sales April 2024 - 33

for missing elements...and offer stopgaps
through a network of your partners so
that you offer the customer a more complete
solution. " In Whitesides' opinion,
following this thought process will lead to
successful installations and happy clients.
The Next Stage
Frankenstein adds that the next stage for
digital signage and videowalls in retail,
corporate and education settings is to
propel how organizations communicate
their brand message to their audiences.
" Today, DVLED solutions take this interaction
a step further - enabling organizations
to capture attention, tell stories and
engage with audiences like never before, "
he enthuses. " This trend will continue
to evolve in 2024 and beyond! " McKenzie
agrees, emphasizing that, at the end of
the day, clients are looking for creative
ways to communicate, stand out from the
crowd and leave a lasting memory. " The
sky is the limit, and [we are] excited about
the future, " he says.
In Kuder's opinion, the outlook for
digital signage is very strong and, in many
regards, is still in its infancy. " There is so
much opportunity still out there to deploy
digital signage, " he proclaims. That being
said, Kuder acknowledges that not all
organizations can afford to use digital
signage at a professional level, so we
still see some piecing together their own
solutions. " However, " he says, " it's only a
matter of time before they grow tired of
all the issues and step up to a professionally
designed and managed solution. "
Bringing it all together, Wargo remarks,
" We anticipate growth for commercial AV
and digital signage in particular to be better
in the markets [as outlined in the market
trends section] over the coming years. "
Although 2024 has had some headwinds,
such as high interest rates and lingering
inflation, he expects overall business
sentiment, as well as the demand trend, to
generally be good for the near future.
Conclusion
Like the " Looking Glass, " digital signage
and videowalls remain a formidable force
in transporting people to another world
with their personalized and immersive
content. Additionally, they serve as a
powerful resource for relaying information
quickly and accurately during an emergency.
With the addition of content-service
offerings and enduring partnerships, the
digital signage/videowall sector is prepared
for explosive growth in the coming year.
As Kuder aptly notes, " The sustained
growth within the videowall/digital
signage space continues to create great
opportunities not only for traditional integrators
but also for specialty integrators
who are frequently called in to manage
and execute the digital-signage-related
components of larger AV projects. "
With integrators tapping into resources
beyond just display technology, the future
for digital signage and videowalls looks
extremely bright (pun fully intended)! CI
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April 2024 | Commercial Integrator+Security Sales & Integration
33
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Commercial Integrator + Security Sales April 2024

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Commercial Integrator + Security Sales April 2024 - Cover3
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