Commercial Integrator + Security Sales April 2024 - 4

CONTENTS
APRIL 2024
Emerald X, LLC. | 100 Broadway, 14th
CI VIEWPOINTS
8 | AV Brains & Brawn
The barriers that separate AV, IT and security
are coming down, creating the opportunity
for integrators to embrace a " smart systems "
approach. By Alan C. Brawn
10 | AV as a Business
Companies in the integration industry often
enjoy great leadership, but they lack a pipeline
of next-generation directors and executives.
It's time to close that gap. By Tom LeBlanc
12 | Making Waves
Women must shoulder numerous responsibilities -
from professional, to personal, to familial.
It's essential that we also prioritize self-care
and well-being. By Brandy Alvarado-Miranda
SSI VIEWPOINTS
44 | Business
Fitness
When associates
embrace a clear vision
and communicate
with one another, your
prophecy of success
and profi ts will become
a reality. By Paul
Boucherle, CPP CSC
46 | Monitoring
Matters
Every company
nowadays claims to have
some sort of AI. But
what does it mean for
the security industry?
By Peter Giacalone
50 | Integrator
Insights
Yes, it's easy to get
comfortable using a
badge and card reader.
But contingency
planning is essential.
By Jerry Swenson
52 | Big Idea
Your company and you
can participate in the
excellence that is yours
to enjoy if you adhere to
these disciplines.
By Ron Davis
54 | Op-Ed
Every small business
owner needs to know
about a new reporting
requirement.
By Mitch Reitman
88 | Between
Us Pros
The SSI Industry Hall
of Fame pays tribute to
individuals' contributions
to the security industry.
By Scott Goldfi ne
DEPARTMENTS
6 | Editor's Note
By Dan Ferrisi
84 | Product Essentials
Cover text eff ect and image courtesy
of SdecoretMockup/stock.adobe.com
Cover image courtesy of Paul Leach, Ford AV.
4 Commercial Integrator+Security Sales & Integration | April 2024
commercialintegrator.com
@commintegrator
EDITORIAL
GROUP EDITOR, COMMERCIAL AND SECURITY Dan Ferrisi | dan.ferrisi@emeraldx.com
ASSOCIATE EDITOR Amala Reddie | amala.reddie@emeraldx.com
TECHNOLOGY EDITOR Robert Archer | robert.archer@emeraldx.com
WEB EDITOR Alyssa Borelli | alyssa.borelli@emeraldx.com
DESIGN LEAD Katie Stockham | katie.stockham@emeraldx.com
ADVERTISING SALES
VICE PRESIDENT OF SALES, CONTENT Laura Lubrano | 917-301-3815 | laura.lubrano@emeraldx.com
SALES DIRECTOR Shawn Tobin | 774-505-8014 | shawn.tobin@emeraldx.com
ACCOUNT EXECUTIVE Chelsea Cafi ero | 774-505-8020 | chelsea.cafi ero@emeraldx.com
MARKETING MANAGER Megan Campbell | megan.campbell@emeraldx.com
PRODUCTION
CR EATIVE SERVICES DIRECTOR Manuela Rosengard | manuela.rosengard@emeraldx.com
PROUD MEMBER OF
SUPPORTING THE MEMBERS OF
Floor | New York, New York 10005 | 800-440-2139
securitysales.com
@SSIMagazine
EDITORIAL
GROUP EDITOR, COMMERCIAL AND SECURITY Dan Ferrisi | dan.ferrisi@emeraldx.com
WEB EDITOR D. Craig MacCormack | craig.maccormack@emeraldx.com
C ONTRIBUTING WRITERS Paul Boucherle, Ron Davis, Peter Giacalone, Scott Goldfi ne,
Mitch Reitman, Jerry Swenson
DESIGN LEAD Katie Stockham | katie.stockham@emeraldx.com
ADVERTISING SALES
VICE PRESIDENT OF SALES, CONTENT Laura Lubrano | 917-301-3815 | laura.lubrano@emeraldx.com
ACCOUNT EXECUTIVE Dan Wilkins | 774-505-8013 | dan.wilkins@emeraldx.com
ACCOUNT EXECUTIVE Keri Whoriskey | 508-294-3321 | keri.whoriskey@emeraldx.com
MARKETING MANAGER Megan Campbell | megan.campbell@emeraldx.com
PRODUCTION
CR EATIVE SERVICES DIRECTOR Manuela Rosengard | manuela.rosengard@emeraldx.com
EDITORIAL ADVISORY BOARD
Matthew Barnette PSA Security Network, Westminster, Colo. Tony Byerly Securitas Electronic
Security, Uniontown, Ohio Scott Goldfi ne Elite Interactive Solutions, Los Angeles, Calif.
M ichael Jagger Provident Security, Vancouver, B.C., Canada Craig Jarrett Netronix, San Jose,
Calif. John Loud President, LOUD Security Systems, Kennesaw, Ga. Kirk MacDowell MacGuard
Security Advisors, Lake Oswego, Ore. John Nemerofsky Sage Integration, Kent, Ohio
Joe Nuccio ADT, Boca Raton, Fla. Joey Rao-Russell Kimberlite, Fresno, Calif. Mitch Reitman
Reitman Consulting Group, Fort Worth, Texas
EMERALD CORPORATE
President and CEO Hervé Sedky
Chief Operating Offi cer Brian Field
Chief Financial Offi cer David Doft
Chief Information Offi cer Bill Charles
General Counsel and Corporate Secretary Stacey Sayetta
Executive Vice President, People and Culture Ren Akinci
Executive Vice President, Content Division Danielle Puceta
Senior Vice President, Communications Beth Cowperthwaite
Senior Vice President and Controller Kate Elder
Senior Vice President and Editor-in-Chief William Gannon
Senior Vice President, Sales Anthony Losanno
Senior Vice President, Corporate Development Les Weir
Senior Vice President, Marketing Joseph Webster
Senior Vice President, Marketing and Digital Operations Joanne Wheatley
Subscription Inquiries 847-559-7533 - SSI@OMEDA.COM
R eprints & EPrints The YGS Group, 800-290-5460, reprints@theygsgroup.com
http://www.commercialintegrator.com http://www.securitysales.com

Commercial Integrator + Security Sales April 2024

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