Commercial Integrator + Security Sales April 2024 - 58

SSI
HALL FAME
INDUSTRY
OF
Aria Kozak
CEO, Elite Interactive Solutions (Elite ISI)
ously, the industry had been unable to
attract that type of monetary commitment
from established financial institutions. "
" In the early 1980s, we established a sucARIA
KOZAK
The Kozak File
■ Born in 1949 in Poland; third-born
child, with three sisters
■ Family migrated to Israel in 1957;
came to U.S. in 1970
■ Father wounded in World War II and
worked in the tax department in
Israel; mother was a housekeeper
■ Married wife, Donna, in 1971; two
sons (both work for Elite ISI) and two
daughters; nine grandchildren
■ Decorated officer with Israeli Army
Special Forces
■ Other interests: soccer, marathons,
waterskiing, snow skiing,
snowboarding, reading, politics and
spending time in nature
■ Role models: Aaron Rappaport, Kurt
Mann, Ed Korn, Ron Spiller and Leo
Guthart.
Why He's on the List
" Following my experience as a decorated
officer with Israeli Army Special Forces
and relocating to America, I began my
company with my first central station:
Universal Alarm Systems. At that time, the
industry relied solely on tape dialers and
was hesitant to embrace new technology.
As soon as digital technology became
available, I implemented it by using
Radionics. We also began incorporating
two-way audio. Shortly thereafter, I introduced
groundbreaking financing for my
customer contracts by approaching TOPA
Thrift and Loan, Imperial Thrift and Loan,
and Inglewood Thrift and Loan. Previcessful
marketing program with telephone
solicitation and direct mail to businesses.
We discovered those customers were contending
with competitors that raised prices
annually for outdated systems providing
poor performance. We approached the
accounts and charged them $0 to install
new, better-performing equipment. And I
matched the monitoring prices they'd been
paying. Therefore, my creation costs were
very low. Our accounts' RMR average was
a previously unheard of $120-plus. This
approach held attrition to 4.1%, which was
also unheard of. "
" In the late 1980s, recognizing the
power of video monitoring, Radionics
introduced OmegaVision. I was the first
early adopter. It marked the beginning of
video verification for the industry. It was
just what I'd been looking for, and it led
to being known as 'The Father of Remote
Guarding.' Throughout that time, I also
built the first three UL-approved central
stations and incorporated the service
options of patrols and armed guards. "
" In the 1990s, I sold Universal to ADT
since they paid me the highest multiple
ever: 50 times. Fellow SSI Industry Hall
of Famer Michael Barnes can attest to
this, as it was his first transaction, and
he has referred to Universal as the best
company he'd ever seen. Then, I built
a high-end integration company called
IntelliSec. We tackled some of the U.S.'
largest, most complex projects. Those
included the Staples Center in downtown
Los Angeles, the Crystal Cathedral and
the private residence of Father Mahoney,
the Disneyland parking lot (including
1,000-plus PTZ cameras and Code Blue)
and more. In 1999, when IntelliSec was
at $5 million revenue and $75,000 RMR,
another SSI Industry Hall of Famer,
Lessing Gold of Mitchell, Silverberg and
Knupp, introduced me to a venture capital
58 Commercial Integrator+Security Sales & Integration | April 2024
group (Patricoff). Having recently lost
Protection One as account, Patricoff set
their eyes on IntelliSec after viewing our
impressive accounts and business model. "
" Moving into the late 1990s and to the
early 2000s, I stayed on as an executive
for IntelliSec. Working closely with Jim
Mackenzie and another SSI Industry
Hall of Famer, John Mack, I focused on
acquisitions and made the first four very
successful ones. Within 12 months, our
revenue grew to almost $25 million and
$2 million RMR. Then came an acquisition
Patricoff insisted on closing against
my better judgment, leading to my
resignation. Within 12 months, they filed
for bankruptcy. "
After relocating to America, Kozak
began his company with his first central
station: Universal Alarm Systems.
" In 2007, I started Elite ISI, a real-time
crime-prevention provider incorporating
leading-edge technologies, including
custom-calibrated video analytics and AI,
highly skilled command center agents
and trusted law-enforcement partnerships.
The timing was right, and I had the
expertise needed. It was the company
I'd wanted to start since the beginning of
my career - one focusing on crime and
catastrophe prevention. "
His Legacy
" I'd like to be remembered as always fair,
ethical and moral. Also, for breaking the
stigma of monopolies, initiating creative
business solutions and being at the forefront
of remote guarding since 1985. "
2024
ARIA KOZAK

Commercial Integrator + Security Sales April 2024

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales April 2024

Commercial Integrator + Security Sales April 2024 - Bellyband1
Commercial Integrator + Security Sales April 2024 - Bellyband2
Commercial Integrator + Security Sales April 2024 - Cover1
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Commercial Integrator + Security Sales April 2024 - Cover3
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