Commercial Integrator + Security Sales April 2024 - 76

SSI
ONSITE: GLOBAL PRESS SUMMIT
UNDERLINING
DEALER CENTRICITY,
HYBRID APPROACHES
During its Global Press Summit '24, Genetec Inc. previewed an exciting new
SaaS solution and laid out a vision for partner-driven success.
By Dan Ferrisi
GENETEC INC.'S Global Press Summit '24,
held near Washington, D.C., from Feb.
6 to 8, allowed security industry media
from across the globe to dive deep into
the unifi ed security solutions provider's
roadmap, its vision for the future and its
channel partner commitment.
The summit, which marked a roaring
return from the pandemic years, was also
a celebration of Genetec's remarkable
growth: Indeed, the company, whose
headcount exceeds 2,000, has expanded
its personnel by 77% since 2019.
The company is clearly in investment
mode, a fact underscored not only by a new
launch - Security Center SaaS, a massively
scalable, open and unifi ed Soſt ware as a
Service (SaaS) solution - but also by the
opening of a new Experience Center in
Sydney, Australia, which will allow
integrators and end users alike to get
hands-on with Genetec solutions.
Lots of Learning Ahead
When media members assembled on the
evening of Feb. 6, Pierre Racz, president
of Genetec, toasted to all the learning
that lay ahead. Starting on Feb. 7, we
participated in in-depth content sessions
focusing on Genetec, its understanding
of the market and where its channel
partners fi t into the mix.
The fi rst presenter, Andrew Elvish, vice
president of marketing, helped level set
for the discussions to follow. Using the
term " creative destruction, " he described
the Genetec team as the #WreckingCrew
in the sense that they break things down
in order to build up new and better.
This mantra helped power Genetec's
rapid ascent in the access control and
license plate reader (LPR) markets, while
also helping the company maintain its
established leadership in the video management
system (VMS) category. It also
Genetec Inc.'s Global Press
Summit '24 kicked off with
a toast from Pierre Racz,
president (left), and Andrew
Elvish, vice president of
marketing (right).
76 Commercial Integrator+Security Sales & Integration | April 2024
DAN FERRISI

Commercial Integrator + Security Sales April 2024

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