Commercial Integrator + Security Sales Jan/Feb 2024 - 12

PERFECTING YOUR CRAFT
Secrets to CTS-D Success
Gladys Marroquin of Newcomb & Boyd, a Commercial Integrator 40 Under 40 honoree, reflects on
a crowning professional achievement: earning her CTS-D certification. By Alesia Hendley
WHEN I SAT DOWN TO WRITE this
piece, I initially thought to myself,
" Lead with the stats. " But we all already
know that, if you're any version of a
minority within AV, you're more than
likely underrepresented in this space. We
all already know the numbers. So, to kick
off 2024, I am on a mission to change the
narrative. I want to connect with as many
unfamiliar faces in our industry as I
possibly can. I want to amplify new voices
and new perspectives, and hopefully
create new opportunities for all of us. This
year, I will work even harder to celebrate
my peers in every way I can.
Uptick in Certification
Announcements
Toward the end of 2023, I noticed
an uptick in the number of people
announcing they'd obtained their CTS-D
certification. I was happy to celebrate with
all of them. In fact, in most cases, I was
ecstatic - as though I had gotten my own
CTS certification. Although I haven't yet
stepped to the challenge myself, I know
how much weight a CTS cert of any kind
holds within the pro AV industry.
To keep the celebration going, I figure
I would place the spotlight on some
industry rockstars who might not boast
about their successes as much as they
should. Case in point: Gladys Marroquin,
whom many of you know as a Commercial
Integrator 40 Under 40 Class of 2022
honoree. Alternatively, you might have
worked alongside her in her role as an AV
consultant at Newcomb & Boyd.
Either way, if you're in pro AV, Gladys
Marroquin is a professional you need to
know. Every time I speak with her, I learn
something new. I hope that, by reading
this piece, you'll learn something, too.
Although she has served in a consultant
role for the last four years, Marroquin got
her start in AV working as a field tech at
her alma mater, the University of Florida.
proper strategy to achieve the client's
needs. " My unique approach - and
Newcomb & Boyd's unique approach
- is understanding and advocating for
our clients, as well as a mix of other
strategies, " Marroquin describes. " We
help to manifest architects and owners'
visions for their spaces. "
According to Marroquin, Newcomb &
'Even though I'm not
a fan of standardized
tests, I am aware
of the prestige [the
CTS-D] holds within
our industry.'
- Gladys Marroquin, CTS-D
" Working there gave me end user, AV
support and AV maintenance experience, "
she states. " I got to see how valuable AV
was for organizations such as universities. "
Day in and day out, Marroquin continued
to perfect her craft, not even realizing that
there was career potential in AV. Then,
opportunity knocked. " A colleague of mine
informed me about a couple openings at
Waveguide, " she recalls.
Each Application is Unique
Designing an audiovisual system is never
an easy task. Each venue is different, and
each application is unique. Each client
has their own set of use cases they're
looking to implement. That's why many
end users look to consultants: They
can help envision and implement the
12 Commercial Integrator+Security Sales & Integration | Jan/Feb 2024
Boyd's strong relationships with design
teams in the south have catapulted the
consultancy into conversations early.
And Newcomb & Boyd's commitment to
thorough coordination and due diligence
further cements the organization as a
trusted, valued partner. As Marroquin puts
it, " Our continued focus on maintaining
high quality work and strong relationships
have made us extremely valuable
partners. " She underscores, however, that
the sooner her team and she are brought
into these conversations, the better the
systems will be.
The conclusion is clear: By pairing trust
with a clear strategy, Marroquin and her
team deliver tremendous work for clients
consistently.
Certification Means Leveling Up
A CTS-D certification is not required in a
design role, but it's a huge boost to one's
career. Recently, Newcomb & Boyd, as
well as many others, celebrated Marroquin
obtaining her CTS-D. Few people
have earned the CTS-D - and certainly
few women have. And that's one reason,
as a woman in technology, I feel it's worth
trumpeting. After all, we're always striving
to blaze our own path and set ourselves
apart, right?
When I ask Marroquin whether she
feels the CTS-D will help elevate her
career, she replies, " I strongly believe it
will. " She adds, " Even though I'm not a
fan of standardized tests, I am aware of
the prestige it holds within our industry. "
The CTS-D, she says, attests to the fact
GLADYS MARROQUIN

Commercial Integrator + Security Sales Jan/Feb 2024

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Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband2
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover1
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover2
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