Commercial Integrator + Security Sales Jan/Feb 2024 - 21

such a productive and effi cient in-offi ce
work environment that it really inspires
team members to come into the offi ce, "
LeBlanc off ers.
Moreover, company culture-focused
integration business owners must fi gure
out how to evolve their own internal
workforces to meet post-pandemic
customer and workforce demands. It can
be challenging to negotiate a balance
between the 24/7 outcome assurance
that clients expect and team members'
reasonable expectation for a healthy
work environment with great work/life
balance.
Optimism Reigns Nonetheless
One might think the litany of challenges
we've identifi ed would have integrators
feeling pessimistic. But, as we shared
from the outset, most integrators see
growth ahead and are sanguine about
their company's chances of profi tability
in 2024. " It's a very good time to be an
'We feel really good
going into 2024 for
smart, forward-thinking
integrators that are
willing to empower their
fi nancial leadership.'
- Tom LeBlanc,
executive director, NSCA
integrator, " LeBlanc declares, " because of
how incredibly important the solutions
that integrators provide to customers
have become. " Pointing to AV, UC&C,
monitoring, security, access control and
surveillance - just to name a few - he
adds that these essential solutions " ...put
[integrators] in an elevated role with their
customers. " As LeBlanc puts it, " They can
talk to them not just about the outcome
of the solution but [also] about the outcome
of their business and the outcome
of their environment. "
Speaking metaphorically, running an
integration business means a business
owner is perpetually strapped into a roller
coaster: There are peaks and valleys,
and one can never be certain what the
next twist will bring. " There are so many
reasons to be optimistic, " LeBlanc states.
" But we want companies to constantly
be aware of the potential pitfalls. " Amid
economic uncertainty and questions
about project profi tability, vigilance is
warranted.
But, even so, Wilson and LeBlanc clearly
have a confi dent view of our collective
prospects. LeBlanc summarizes the
message perfectly, saying, " We feel really
good going into 2024 for smart,
forward-thinking integrators that are
willing to empower their fi nancial leadership
to keep their operations in close
check and make sure they're making
good decisions around cash fl ow and
profi tability. " CI
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21
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Commercial Integrator + Security Sales Jan/Feb 2024

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Jan/Feb 2024

Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband2
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover1
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover2
Commercial Integrator + Security Sales Jan/Feb 2024 - 1
Commercial Integrator + Security Sales Jan/Feb 2024 - 2
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Commercial Integrator + Security Sales Jan/Feb 2024 - Cover3
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover4
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