Commercial Integrator + Security Sales Jan/Feb 2024 - 23

serves as a catalyst for innovation, bringing
together industry leaders, professionals
and enthusiasts to showcase the latest
advancements in audiovisual technology.
Not only does it refl ect the current state of
the industry, but it also plays a proactive
role in shaping its future direction through
thought leadership, product launches and
strategic discussions.
The four-day extravaganza took place
from January 30 to February 2, 2024, at
the Fira Barcelona Gran Via. With more
than 1,300 exhibitors, including more
than 80 companies making their debut at
ISE 2024, the event was quite a spectacular,
with each vendor showing off their
latest audiovisual innovations.
Mesmerizing Performances
ISE's opening keynote speaker, Sharmeen
Obaid-Chinoy, exemplifi ed how storytelling
can inspire, inform and shape
the future of audiovisual innovation
As an industry, we've been talking about digital signage for a long time. But displays'
utility in environments like retail establishments is only now coming into full focus.
and its various markets. Dutch digital
artist Jeroen van der Most - the keynote
speaker for day two of ISE 2024 - captivated
audiences with talks that blended
cutting-edge art technologies. In addition,
Jeroen mesmerized audiences with a live
performance broadcast on the newly
unveiled South Access Screen: a very
impressive, just-over-2,000-square-foot
invisible LED display at the entrance to
the Fira de Barcelona Gran Via venue.
In the visually stimulating exhibition,
entitled " Bee Barcelona, " van der Most
constructed an AI-based replica of his
creative mind, taking the audience on an
immersive journey through his thoughts.
A distinctive aspect of the performance
involved merging his AI mind with that of
a bee, aiming to redesign and transform
the city of Barcelona into a symbolic hive.
ISE 2024 Features
This special edition of ISE off ered a whole
range of exciting and inspiring features,
including all of the following:
■ Just over 7,500-square-foot drone
arena
■ ISE Audio Museum, featuring Pink
Floyd's Dark Side of The Moon PA and
Pompeii PA by WEM, as well as many
other gems of audio history
■ America's Cup Team New Zealand
land yacht on the show fl oor
■ ISE Time Tunnel, marking 20 years of
technology developments at ISE
■ Plug and Play Stage, with a series
of keynotes, panel discussions and
fi reside chats and the opportunity for
start-ups to showcase their solutions
on stage
■ ISE Tech Tours, which took visitors
behind the scenes at key installations
around Barcelona
■ ISE Treasure Hunt, which unlocked
prizes on the show fl oor
In addition to the cutting-edge technologies
on display, ISE 2024 off ered visitors
a unique mix of business and leisure
against the vibrant backdrop of Barcelona,
one of the world's most vibrant cities.
Technology Zones
The Technology Zones, such as the
Content Production & Distribution
Zone, introduced in 2023, serve to group
related technologies and make it easier
Jan/Feb 2024 | Commercial Integrator+Security Sales & Integration
23
BENJAMIN ARTHUR/ISE
INTEGRATED SYSTEMS EUROPE

Commercial Integrator + Security Sales Jan/Feb 2024

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