Commercial Integrator + Security Sales Jan/Feb 2024 - 25

AtlasIED's Investment
in the European Market
Interactivity was one important trend at ISE 2024. More than ever, people today want
to engage with technology in a robust way, rather than simply receiving messages
passively.
(SDGs) - introduced itself to ISE's
audience back in 2023, the interest
and enthusiasm it generated prompted
the creation of the SAVe Ambassadors
program. Today, that program includes
industry leaders from a growing number
of countries, including Canada, Mexico,
Colombia and Brazil.
Among its activities at ISE 2024,
SAVe hosted a SAVe Ambassador event,
provided short overview presentations
highlighting its eff orts to advance sustainability
in commercial AV, and hosted
a happy hour networking reception in
partnership with Edge.
In addition, SAVe was named the offi cial
sustainability partner of the inaugural European/Latin
American AV Summit (ELAS)
and hosted a session entitled, " The Sustainable
Development Goals and the AV
Industry. " Panelists for this presentation
included Christina De Bono, founder and
president of SAVe; Juan Carlos Medina,
SAVe Ambassador for Mexico and CEO of
Guadalajara-based Viewhaus AV; Juan Carlos
Gutierrez, SAVe Ambassador for Colombia
and founder/CEO of Bogota-based
Integración AV; and Cristiano Masso, SAVe
ambassador for Brazil and partner at São
Paulo, Brazil-based Discabos Group.
Current Trends, Future Direction
The AV industry is experiencing a pivotal
moment, and ISE 2024 was right in
the middle of it all. As Sean Wargo,
VP of market intelligence at AVIXA,
explains, " Up to this point, we've
been mostly benefi ting from growth
associated with a recovery from
the pandemic-induced recession.
Right at the crux of that was the
conferencing and collaboration
solution area, exemplifi ed by the
[UC&C] tech zone. In fact, it was one of
the few solution areas that did not decline
during the pandemic - instead, [it grew].
And while it is still likely to represent the
largest amount of revenue for integrators
in 2024, other areas will grow faster. "
Wargo says most notable among the fast
growers are live events and performance/
entertainment, which represent the
temporary and fi xed-installation variants
of the same trend - society's return to
in-person. He continues, " This means
that the audio and lighting & staging areas
should see some increased activity this
year, as the underlying technologies see
strong growth, translating to opportunity
for AV providers, as represented by the
latest trends in AVIXA's Industry Outlook
ISE continues to be one of the
year's highlight events for AtlasIED.
The European and international
communities remain essential to
our strategic growth plans, and ISE
represents a moment to connect
with the industry, integrators, and
our European distributors and end
customers. We continue investing
in the European market, off ering an
increasingly wide range of EN54approved
loudspeakers and fi re alarm
products. We also continue to add
new distributors with specialized
regional expertise who share the
same dedication to customers.
Additionally, our Belgium warehouse
is centrally located in Europe to help
us accelerate product delivery. Finally,
our partnerships with globally minded
organizations like PSNI continue to
help us serve as a resource.
ATLASIED
ISE is one of the year's premier
moments for introducing and
showcasing new technologies. 2023
was a big year for AtlasIED, as we
expanded our loudspeaker product
line to include multiple premium
products, including the IsoFlare point
source and AS Series of all-weather,
surface-mount loudspeakers. We're
excited to share the latest news
about our premium loudspeakers
and introduce new features in our
Atmosphere digital audio platform
tailored to the European market.
Jan/Feb 2024 | Commercial Integrator+Security Sales & Integration
25
INTEGRATED SYSTEMS EUROPE

Commercial Integrator + Security Sales Jan/Feb 2024

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