Commercial Integrator + Security Sales Jan/Feb 2024 - 27

Renkus-Heinz
Returns to ISE 2024
and Trends Analysis (IOTA). A related and
sometimes intertwined opportunity exists
in content production and distribution,
which is benefiting from increased
investment by enterprises in their
capabilities for the creation of content
to engage their audiences, customers,
employees, shoppers or visitors. "
Wargo continues, " Not just limited to a
venue, where content is often distributed
around the premises or out to remote audiences,
this is now visible more in the corporate
world as a part of social outreach.
Virtual production represents the high end
here, but this scales down to the integration
of better cameras, mics and lighting
to facilitate improved production quality.
In all, it's an area to watch as a creative use
case for surplus space in offices and another
offering from integration firms. "
An Industry Driving Force
Other than during the pandemic, there
has been uninterrupted growth of the ISE
show in terms of breadth of exhibitors
and attendance figures. " I think this is
Whether a project calls for close-up
viewing at extremely high resolution
or distance viewing, ISE 2024 had
technologies to meet integrators'
project specifications.
a reflection of the audiovisual industry
itself, " David Labuskes, CTS, CAE, RCDD,
CEO of AVIXA, declares. " The applications
and technology that serve as part of the
toolkit for connecting people to people are
constantly being improved or disrupted.
When you look at the show floor itself, a
real difference is present: Almost all the
exhibitors are now focused on creating experiences
and demonstrating their products
in the context of solutions. They're
creating representative spaces that allow
them to demonstrate their products as
solutions, rather than as catalog items. "
" I really think this is an exciting
evolution of the show, " Labuskes
contends. " It's a continuing reflection
of the ecosystem/partnerships that
our industry demands. None of the
manufacturers within the audiovisual
Renkus-Heinz, an industry-leading
loudspeaker manufacturer, has long
been an exhibitor at ISE. Over the years,
the southern California-based company
has officially made its mark on the show,
announcing some of the most innovative
and exciting products that, since, have
shaped the audio industry. At ISE 2023,
Renkus-Heinz launched its UBX Series of
passive column loudspeakers, bringing
Renkus-Heinz's industry-leading sound
quality and coverage into the realm of
passive arrays. At ISE 2024, Renkus-Heinz
featured OmniBeam, the latest revolution
in beam-steering technology. With
OmniBeam, Renkus-Heinz is changing
the perception that beam steering is
knowledge and time-intensive, for niche
applications only. The new algorithm is
the culmination of decades of expertise
in steerable technology, combining
optimal results with ultimate ease-ofuse
to now deliver unmatched sound
and coverage for 100% of venues with
less time and knowledge required than
ever before. The Renkus-Heinz Sound
Solution has delivered exceptional audio
experiences to diverse venues worldwide,
from historic houses of worship and
sporting venues to visitor attractions and
educational facilities. With astounding
quality and directivity, every note can be
heard, everywhere.
industry have a product set that can serve
all the needs of a client. And what you see
more of these days is the representation of
partners in each other's stands. You don't
see just one brand, but all of companies
that they have developed relationships
with as part of a broader solution. "
As the ISE show looks toward the
future, it will remain a driving force in
the industry, refining its trajectory and
bringing together pros from across the
globe to celebrate integrated systems and
the outcomes they deliver. CI
Jan/Feb 2024 | Commercial Integrator+Security Sales & Integration
27
INTEGRATED SYSTEMS EUROPE

Commercial Integrator + Security Sales Jan/Feb 2024

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Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
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