Commercial Integrator + Security Sales Jan/Feb 2024 - 44

SSI INDUSTRY FORECAST: 2024 SECURITY PREDICTIONS
systems are better equipped to
provide smarter solutions. Residential
systems are going to a DIY
approach. And if your business is
focused in this area, it will likely
continue to shrink.
Loud: What's getting better is the
technological advancements and
integrated solutions we can offer our
customers. What's getting worse is the
fact that we have an aging population in
our workforce.
MacDowell: Security is no longer an
afterthought in planning. This is true in
commercial and residential sectors. What
is getting worse? We continue to have a
gap to fill in attracting talent in all areas
of the industry.
Nemerofsky: More compliance, such
as SOC 2, is making us better as an industry
with more certifications, such as
security project management, security
cyber certifications and ODP.
Niles: Products are becoming increasingly
advanced, and solutions are now
prioritizing the desires and requirements
of end users, rather than solely being
driven by what security companies are
willing to offer. Aggressive sales tactics,
along with an escalation of scams, are
rampant and worsening daily. If left
unchecked, these negative business practices
could tarnish the reputation of the
security industry.
O'Brien: The growing
diversity in the industry
is a phenomenal
change and something
that should only
continue to make our
industry stronger.
Parks: Boosting monthly revenue
through add-ons like smart
doorbells, cameras and
locks shows great
promise. Remote
support for these
devices adds to
this positive trend,
enhancing both efficiency
and customer
satisfaction. In addition,
the ability to troubleshoot remotely
helps reduce truck rolls. Banks'
willingness to work with security
companies in the residential market
is decreasing, creating a more
challenging market, especially for
dealers more invested in residential
security.
Reynolds: I've seen several individuals
- manufacturers and integrators alike
- take advantage of renewed interest in
physical security technology to expand
their portfolios, attract new business
and, in the end, make a buck instead of
helping end users design systems that are
built to last. To put it plainly, trunk slammers
and snake oil salesmen abound. On
the other side of this same coin, however,
this environment has made it so that the
professionals who go above and beyond
stand out now more than ever.
White: For us, scalability is the biggest
benefit AI provides. But for integrators,
dealers and end users, it's all about the
services.... The biggest challenge in the
security industry today continues to be
finding qualified talent.
What's liable to catch some security
dealers, installers and integrators off
guard in the coming year?
Barnette: The change in business from
a large system sale to a cloud-based
subscription model or managed service
will continue to accelerate in the market.
Most companies have not embraced
the change, and this will ultimately
impact their financials.
Boucherle: The importance of
cybersecurity disciplines in their
business dealings. Also, the exponential
growth of threat vectors and
vulnerabilities as new technologies arrive.
[These may threaten] those who are
unprepared to acknowledge and address
aggressive, well-funded, sophisticated
hackers [who are] intent on stealing data
and intellectual property and holding
companies hostage. Standards driven by
the federal government will influence
commercial/industrial businesses way
beyond just doing business with government
entities.
Butkovich: Some may not be
aware that the AVS-01 Alarm
Scoring Standard was approved
44 Commercial Integrator+Security Sales & Integration | Jan/Feb 2024
last year and [is]
being implemented
throughout
2024 by monitoring
stations and
ECCs.
Carlson: We've seen
non-traditional players coming to
market with their approach to physical
security and service solutions, including
larger MSPs. We expect them to start
competing for business with the convergence
of new tools, AI, cloud and the
convergence with cybersecurity.
Choate: Between Bosch exiting the
space and the vast number of independent
access control companies, integrators
should be prepared to be adaptable
to changing product offerings and services
resulting from changes in the space.
Clark: The unpredictable real estate
market will impact the physical security
industry.... In addition, the rapid pace of
technological advancements can catch
professionals off guard if they fail to
stay abreast of the latest developments.
Emerging technologies such as AI may
evolve quickly, and failure to adapt
could result in missed opportunities or
outdated service offerings. Changing
customer expectations and demands are
also [things] that professionals need to
stay on top of, so they aren't caught off
guard. Clients may seek more integrated,
holistic solutions beyond traditional
security measures.
Cowan: A lot of security integrators are
going to wake up in 2024 and start to see
manufacturer services, which were once
provided as a part of doing business, now
as a line from those same manufacturers.
Faenza: Integrators who are behind on
keeping up with the constantly evolving
security landscape, the digitalization advancements
in technology and recognizing
how critical interconnectivity among
systems is may be caught off guard, lose
out on projects and miss growth opportunities.
Giacalone:
Some of the new technologies
are disruptive and different on many
levels. I also believe some financial models
may shift. Those who don't adapt may
find themselves in challenging situations.

Commercial Integrator + Security Sales Jan/Feb 2024

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Jan/Feb 2024

Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband2
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover1
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover2
Commercial Integrator + Security Sales Jan/Feb 2024 - 1
Commercial Integrator + Security Sales Jan/Feb 2024 - 2
Commercial Integrator + Security Sales Jan/Feb 2024 - 3
Commercial Integrator + Security Sales Jan/Feb 2024 - 4
Commercial Integrator + Security Sales Jan/Feb 2024 - 5
Commercial Integrator + Security Sales Jan/Feb 2024 - 6
Commercial Integrator + Security Sales Jan/Feb 2024 - 7
Commercial Integrator + Security Sales Jan/Feb 2024 - 8
Commercial Integrator + Security Sales Jan/Feb 2024 - 9
Commercial Integrator + Security Sales Jan/Feb 2024 - 10
Commercial Integrator + Security Sales Jan/Feb 2024 - 11
Commercial Integrator + Security Sales Jan/Feb 2024 - 12
Commercial Integrator + Security Sales Jan/Feb 2024 - 13
Commercial Integrator + Security Sales Jan/Feb 2024 - 14
Commercial Integrator + Security Sales Jan/Feb 2024 - 15
Commercial Integrator + Security Sales Jan/Feb 2024 - 16
Commercial Integrator + Security Sales Jan/Feb 2024 - 17
Commercial Integrator + Security Sales Jan/Feb 2024 - 18
Commercial Integrator + Security Sales Jan/Feb 2024 - 19
Commercial Integrator + Security Sales Jan/Feb 2024 - 20
Commercial Integrator + Security Sales Jan/Feb 2024 - 21
Commercial Integrator + Security Sales Jan/Feb 2024 - 22
Commercial Integrator + Security Sales Jan/Feb 2024 - 23
Commercial Integrator + Security Sales Jan/Feb 2024 - 24
Commercial Integrator + Security Sales Jan/Feb 2024 - 25
Commercial Integrator + Security Sales Jan/Feb 2024 - 26
Commercial Integrator + Security Sales Jan/Feb 2024 - 27
Commercial Integrator + Security Sales Jan/Feb 2024 - 28
Commercial Integrator + Security Sales Jan/Feb 2024 - 29
Commercial Integrator + Security Sales Jan/Feb 2024 - 30
Commercial Integrator + Security Sales Jan/Feb 2024 - 31
Commercial Integrator + Security Sales Jan/Feb 2024 - 32
Commercial Integrator + Security Sales Jan/Feb 2024 - 33
Commercial Integrator + Security Sales Jan/Feb 2024 - 34
Commercial Integrator + Security Sales Jan/Feb 2024 - 35
Commercial Integrator + Security Sales Jan/Feb 2024 - 36
Commercial Integrator + Security Sales Jan/Feb 2024 - 37
Commercial Integrator + Security Sales Jan/Feb 2024 - 38
Commercial Integrator + Security Sales Jan/Feb 2024 - 39
Commercial Integrator + Security Sales Jan/Feb 2024 - 40
Commercial Integrator + Security Sales Jan/Feb 2024 - 41
Commercial Integrator + Security Sales Jan/Feb 2024 - 42
Commercial Integrator + Security Sales Jan/Feb 2024 - 43
Commercial Integrator + Security Sales Jan/Feb 2024 - 44
Commercial Integrator + Security Sales Jan/Feb 2024 - 45
Commercial Integrator + Security Sales Jan/Feb 2024 - 46
Commercial Integrator + Security Sales Jan/Feb 2024 - 47
Commercial Integrator + Security Sales Jan/Feb 2024 - 48
Commercial Integrator + Security Sales Jan/Feb 2024 - 49
Commercial Integrator + Security Sales Jan/Feb 2024 - 50
Commercial Integrator + Security Sales Jan/Feb 2024 - 51
Commercial Integrator + Security Sales Jan/Feb 2024 - 52
Commercial Integrator + Security Sales Jan/Feb 2024 - 53
Commercial Integrator + Security Sales Jan/Feb 2024 - 54
Commercial Integrator + Security Sales Jan/Feb 2024 - 55
Commercial Integrator + Security Sales Jan/Feb 2024 - 56
Commercial Integrator + Security Sales Jan/Feb 2024 - 57
Commercial Integrator + Security Sales Jan/Feb 2024 - 58
Commercial Integrator + Security Sales Jan/Feb 2024 - 59
Commercial Integrator + Security Sales Jan/Feb 2024 - 60
Commercial Integrator + Security Sales Jan/Feb 2024 - 61
Commercial Integrator + Security Sales Jan/Feb 2024 - 62
Commercial Integrator + Security Sales Jan/Feb 2024 - 63
Commercial Integrator + Security Sales Jan/Feb 2024 - 64
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover3
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover4
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/may2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/april2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/march2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/janfeb2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/novdec2023
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/septoct2023
https://www.nxtbookmedia.com