Commercial Integrator + Security Sales Jan/Feb 2024 - 46

SSI
INDUSTRY FORECAST: 2024 SECURITY PREDICTIONS
edge worker who will be designing,
configuring and servicing
advanced technologies that are
powered by AI, cloud solutions
and other tech trends.
Loud: The aging workforce stands
as the most pressing issue confronting
professionals within the security industry
today.
MacDowell: Retaining employees and
customers and reserving cash, in that
order.
Nemerofsky: Workforce development.
Retaining and recruiting, while building
an empowered culture.
Niles: The growing presence of the IT
industry and other DIY companies in the
camera business is on the rise. However,
a significant concern arises from the
fact that these entities may lack proper
licensing and, at times, fail to adequately
train customers on the functionality of
their products.
O'Brien: Our industry needs to ensure
that diverse viewpoints are being considered
at the company level. The industry is
aging. We need to look toward the future
and empower future leaders and their
career development.
Parks: Grasping the modern consumer's
behavior and their purchasing
journey is crucial for the security industry....
It's essential to broaden [security
professionals'] messaging to encompass
not just security but [also] a comprehensive
technological experience within the
home, driven by context, notifications
and relevant information.
Reynolds: Failing to [keep] pace with
the growth of AI-enabled solutions can
mean creating gaps in physical and cybersecurity
infrastructure, leaving end users
vulnerable to bad actors.
White: It all goes back to staffing. As
security dealers and integrators look to
offer the latest and greatest solutions on
the market, the right talent is needed to
do so effectively. SSI
Finish this sentence:
2024 will be remembered as the year that the security industry...
Barnette:
...evolved from a
construction-based
business to a
managed services
business.
Boucherle:
...discovered how AI
software helped or
hurt their business.
Butkovich:
...redefined public
safety partnerships
by delivering
AVS-01 Alarm
Scoring to improve
alarm activation
outcomes, with
priority response
to alarm signals
based upon
presence, threat
to property and
threat to life.
Carlson: ...leaned
into using business
software and
technology to
more effectively
46
collaborate and
scale the finite
talent that they
had, in order to
capitalize on the
demand and
opportunity.
Choate: ...made
cybersecurity
and networking
a standard core
offering.
Clark: ...embraced
centralization.
Cowan: ...worked
harder than
ever to prioritize
consistent revenue
bases across its
layers of business.
Faenza: ...became
recognized [as]
more vital and
valuable than
ever in helping
to overcome
cybersecurity
vulnerabilities,
prevent
unauthorized
entry and confront
threats of violence.
Giacalone:
...spread its wings
and broadened
[its] approach to
services that reach
beyond traditional
security and safety.
Gonzales: ...took
a more prominent
place in business
operations.
Hall: ...broke
free from any
remaining silos
and became
an invaluable
part of the fully
integrated end
user experience.
James:
...continued its
journey toward
intelligent cloudbased
systems.
Commercial Integrator+Security Sales & Integration | Jan/Feb 2024
Loud: ...continued
to thrive, even
during uncertain
economic times,
by leveraging a
strong recurring
revenue base.
MacDowell: ...was
in sync [with the
idea] that wellmanaged
RMR,
in any fashion that
is appropriate to
the integrator and
the consumer,
not only is what
the consumer
desires but [also]
will significantly
drive company
values.
Nemerofsky:
...was rebranded
as Sec Tec:
the security
technologies
industry.
Niles: ...fully
embraced AI and
implemented it in
ways that not only
allowed security
companies to
provide better
protection to
their clients but
also dramatically
reduced false
alarms and
unnecessary
police dispatches.
O'Brien: ...stopped
waiting for talent
to find us.
Reynolds: ...finally
caught up to the
pace of innovation
[that we already
see] in related
industries.
White: ...saw the
generally wide
adoption of all the
latest technologies,
including AI and
SaaS solutions,
over hardware
sales.

Commercial Integrator + Security Sales Jan/Feb 2024

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Jan/Feb 2024

Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband2
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover1
Commercial Integrator + Security Sales Jan/Feb 2024 - Cover2
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Commercial Integrator + Security Sales Jan/Feb 2024 - Cover3
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