Commercial Integrator + Security Sales Jan/Feb 2024 - 6

EDITOR'S NOTE
Business Intelligence and
Community Camaraderie
I
f you ask me, it's a terrific time to be an integrator. Society's appetite for
experiential AV and our collective need for electronic security solutions have
never been greater. But economic turbulence and day-to-day stressors mean that
an integration business owner's life isn't always easy.
AV and security integrators seem so busy working in their business that, I find,
they rarely seem to have much time to work on their business. But
yet, business-enhancement strategies and entrepreneurial
best practices are exactly what integration company
leaders should rely on to smooth out economic
peaks and troughs and withstand exogenous events
like the COVID-19 pandemic and supply-chain
snarls. That's one reason that business leaders
should consider investing the time to attend
NSCA's Business & Leadership Conference (BLC)
each winter. This year's edition is scheduled for
February 27 to 29 in Irving, Texas. I hope to see
you there!
BLC is a thought-leadership conference and
business-enhancement retreat. A few hundred
executive-level integration business leaders come together
at a resort each year to commiserate about ongoing challenges
and strategize on ways to overcome them. Central to that strategizing is a robust
content program populated by speakers who exhort and equip BLC attendees to
be better leaders, more effective managers and more profitable businesspeople.
The content sessions aren't about products and technologies; indeed, most of the
speakers don't specifically invoke AV or electronic security at all. The presentations
are about the foundational pillars of success...the building blocks of working on
your business.
But make no mistake: The content program isn't only about motivation and selfimprovement
but also about equipping today's integration business leaders with the
economic intelligence they need to make wise choices. A perennial BLC speaker,
Dr. Chris Kuehl, a managing director of Armada Corporate Intelligence, offers
up-to-the-minute updates on interest rates, oil prices, inflation, the job market and
geopolitical conflicts - factors that affect AV and security integrators equally. Never
one to rehash " the conventional wisdom, " Dr. Kuehl often surprises attendees with
contrarian assessments of things like recession risk. But he always shares plenty of
data to back up his arguments!
The other element of BLC that I really appreciate is the networking that occurs
throughout the three-day event. Of course, every business owner wants their own
business to be hyper-successful, so competition will remain stiff. However, I truly
believe the AV and security industries share an important commonality - namely,
their tight-knittedness. When integration business owners descend on BLC each
winter, they're there, yes, to boost their own business. But they're also there to
enhance and refine their craft and trade as integrators and solution providers. If
you're reading these words, it's a near certainty that you're deeply committed to
delivering an exceptional client outcome, whether that's telling an unforgettable
story through AV or delivering peace of mind via a complete security solution. With
attendees bound together by those ties, a spirit of collaboration, cooperation and
6 Commercial Integrator+Security Sales & Integration | Jan/Feb 2024
When integration
business owners
descend on NSCA's
Business & Leadership
Conference, they're
there to enhance and
refine their craft and
trade as integrators
and solution
providers.
unity prevails throughout BLC. We root
for each other; we support each other;
and we stand together as one.
That communal, giving spirit is one
reason it's important not only for seasoned
integration professionals but also for
up-and-coming superstars to consider
attending. That brings me to the Randy
Vaughan Leadership Award, whose
purpose is to mobilize the next generation
of leaders. Award winners attend BLC free
of charge, where they'll get an opportunity
to rub elbows with mentors and sources
of inspiration. Many of us wring our
hands about not having a clear, mindful
strategy to cultivate the next generation
of AV and security superstars; with the
Randy Vaughan Leadership Award, NSCA
translates its words into action.
Want more info about this year's BLC?
Visit NSCA.org/blc-2024. And if you do
plan to be at the Las Colinas Resort,
please look out for me and say hi! After
all, a big part of being a good technology
journalist is gathering perspectives from
a range of industry stakeholders. And I'd
like to get to know you. CI+SSI
DAN FERRISI
Group Editor, Commercial and Security
dan.ferrisi@emeraldx.com, @danferrisiedit
http://www.NSCA.org/blc-2024

Commercial Integrator + Security Sales Jan/Feb 2024

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