Commercial Integrator + Security Sales Jan/Feb 2024 - 61

to use these innovations to augment our team's efficiency and
effectiveness. At Compass, we're not just observing these trends:
We're actively aligning with them. We're shaping innovative
strategies that are designed to give our clients the competitive
edge they need.
SIA: What are the top challenges your
company has faced in the last year?
Daniels: We've faced the same challenges as many organizations
have over the past year: employee retention, hiring and the
widespread shift to remote work life have profoundly changed
the work environment.
While we've always been a 100% remote company, we worked to
devise new strategies for virtual recruitment and ways to nurture
and support a cohesive team culture. At the same time, economic
considerations have added complexity to
an already intricate landscape.
These many different challenges have
shaped what work will look like for us in
the future, leading to new ideas in how
we manage people, work together and
build a company culture.
SIA: What are the biggest
opportunities your company
- and the industry - are seeing?
Daniels: Constant technological innovation
and the greater adoption of
the Internet of Things and AI present
myriad opportunities. Digital transformation
supports innovation in marketing
strategies, while advances in data
analytics and AI offer new avenues for
personalized customer engagement.
At the same time, we, as an agency, must
but also more innovative, effective and resilient. The potential for
positive change is immense, and it's right in front of us.
SIA: What is your best advice for women in the industry?
Daniels: Embrace both your unique perspective and personality.
Don't change who you are to fit into any role or company. Seek
out mentors who can guide your career path, and don't be afraid
to become a mentor to others as you mature in your career.
Continuously invest in your professional development by engaging
in training, workshops and networking events, and find
community in organizations like the SIA Women in Security
Forum. Embrace challenges as opportunities for growth, and
never underestimate the impact you can have in this industry.
Your voice, insight and leadership are not only needed but also
'Although thought
leadership and content
marketing remain
central, the spotlight
is on delivering
content that holds
tangible value and
that resonates with an
individual's specific
interests or sector.'
- Rhianna Daniels,
chief strategy officer, Compass
keep up with emerging industry technologies,
like cloud and advanced analytics, to ensure our marketing
communications strategies are aligned with broader trends.
The good news is that all these new trends within the field of
technology-related marketing and communications offer a promising
outlook for both Compass and the broader industry.
SIA: What do you hope the SIA Women in Security
Forum can achieve for the security industry?
Daniels: As one of the individuals behind the Women's Security
Council - an earlier group focused on elevating the role of
women in the industry - I have seen firsthand the potential for
change in our industry.
The SIA Women in Security Forum is an amazing organization
focused on increasing diversity and inclusion, offering mentorship,
professional development, networking opportunities and
advocacy for equality.
My hope is that the collective efforts of the forum will lead to an
industry where women's contributions are fully recognized and leveraged,
making the industry not only more inclusive and equitable,
essential for the evolution and strength of the security field. Always
remember that your contributions are
valuable and necessary for the continued
innovation and integrity of the industry.
SIA: How do you define success?
Daniels: For me, success goes beyond
financial achievements or professional
accolades. It's deeply intertwined with
purpose, impact and personal growth.
Success means creating positive impacts,
whether that is helping a client succeed in
the market or helping mentor other women
interested in working in this field.
It's about building meaningful relationships
and leading with integrity and
empathy. Success also involves continuous
learning, adapting to challenges and
striving for excellence without losing
sight of what matters most to you. It's a
journey rather than a destination.
SIA: What would you say to new
upcoming women in the industry?
Daniels: First, welcome to a field that is ripe with opportunity,
innovation and growth. Your presence here is not only
vital but also transformative. Believe in your abilities, and
don't be afraid to embrace challenges and use them as steppingstones
to success.
Know that you are part of a community that celebrates your
contributions and supports your aspirations. Embrace new opportunities,
be resilient, and stay open to change and opportunity.
You never know what's on the horizon. SSI
SECURE Perspectives is a column by the Security Industry
Association (SIA) profiling women in the security industry. This
column is part of SIA's Women in Security Forum (WISF), an
initiative to support the participation of women in the security field
through programs, networking and professional growth events, and
thought-leadership opportunities.
Jan/Feb 2024 | Commercial Integrator+Security Sales & Integration
61

Commercial Integrator + Security Sales Jan/Feb 2024

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