Commercial Integrator + Security Sales Jan/Feb 2024 - 8

AV AS A BUSINESS
Seven Conversations for
Forward-Focused Integrators
For three days in late February, top integrators put products aside and talk strategies.
By Tom LeBlanc
SOMETIMES, THE BEST WAY for
company leaders to lean into their
business is to step away from it. For
integrators, taking some time away from
creating solutions for others allows you to
focus on identifying and solving your own
business challenges. It's important for
both perspective and strategic planning.
That's one reason NSCA's annual
Business & Leadership Conference (BLC)
doesn't focus much on customer solutions.
Instead, integrators who attend
are asked to take that step back and
broaden their view of what needs to be
done to sustain success. As such, it falls
on NSCA to plan a conference that will
get integration company leaders thinking
about topics that can foster new ideas and
present new opportunities.
The Art and Science
of Planning BLC
Long before I joined the NSCA team, the
art and science of planning BLC had been
perfected. The NSCA team doesn't plan
BLC content in a silo. We work with the
BLC Planning Committee, made up of
industry peers, and we gather input from
NSCA's Board of Directors. The goal is to
pinpoint the big challenges that integrators
face and determine whether NSCA can
make an impact in those areas by bringing
together leading thinkers to dig deeper.
What follows is a quick look at the
keynotes and general sessions we have
planned for BLC 2024. There's a lot to look
forward to!
Keynotes and General Sessions
■ If you've attended BLC recently, then
you know Dr. Chris Kuehl. He's NSCA's
chief economist, and he's the only BLC
speaker we invite back annually. He'll
provide his economic outlook, connecting
the dots between macroeconomic
For integrators, taking
some time away from
creating solutions for
others allows you to
focus on identifying
and solving your own
business challenges.
factors and integrators' own challenges.
(He's also super funny.)
■ Meridith Elliott Powell will provide
the second part of this fi nance one-two
punch. She'll talk about the uncertainty
that Dr. Kuehl describes and how integrators
can respond.
■ To advise you on how to thrive even
amid the chaotic state of the industry,
Michael Bonner will share his leadership
experience. This will help you
think about uncertainty and disorder in
a new way.
■ A 19-year-old technology prodigy,
Tanmay Bakshi, has quickly become a
leading thinker on AI. He's joining BLC
to help you envision the possibilities
of AI, even as you carefully navigate its
inherent challenges.
■ As we double down on company culture,
Steve Thomas will share some of
the concepts he uses as he works with
organizations to boost culture. For ex8
Commercial Integrator+Security Sales & Integration | Jan/Feb 2024
ample, making sure that changes stem
from leadership.
■ Former New York representative and
senatorial candidate Rick Lazio joins
NSCA's CEO, Chuck Wilson, to talk about
the business impact of 2024 being an
election year. Expect a long Q&A, so
prepare your questions now.
■ Dr. Jessica Kriegel, an accountability
expert, will help you establish accountability
among your team members with
respect to profi tability challenges and
related issues.
BLC Breakout Sessions
BLC breakout sessions dive into industry
issues even more deeply than our
strategic general sessions do. Whether
you're in leadership, fi nance, business
development, operations or HR, there will
be a breakout session for you. When companies
bring multiple team members to
BLC, they share the keynote experiences
while bringing back specifi c action steps
from the breakouts based on their roles.
This year, Powell, Bonner and Kriegel all
will lead their own breakout sessions.
This will give BLC attendees the chance to
work closely with these experts.
BLC is vital because integrators must always
focus on improving. Don't miss it. CI
TOM LeBLANC is executive director at
NSCA. To learn about becoming an NSCA
member, visit NSCA.org.
Will You Be at BLC 2024?
Registration is capped, but travel
plans change at the last minute,
so it pays to be on the waiting list.
To register for NSCA's Business
& Leadership Conference, visit
NSCA.org/blc-2024.
http://www.NSCA.org http://www.NSCA.org/blc-2024

Commercial Integrator + Security Sales Jan/Feb 2024

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Commercial Integrator + Security Sales Jan/Feb 2024 - Bellyband1
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Commercial Integrator + Security Sales Jan/Feb 2024 - Cover1
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