Commercial Integrator + Security Sales Nov/Dec 2023 - 12

PERFECTING YOUR CRAFT
Smaller, More Local Industry
Events Have an Outsized Impact
After traveling with the #E4Experience for the past two years, the author can attest
personally to the power of bringing value-added partners together. By Alesia Hendley
IF YOU DIDN'T attend the Exertis
Almo E4 Experience events held in
your backyard this year, you missed out!
I'll just come straight out and say it: I
think the #E4Experience is the best
regional show. And, no, this isn't an ad!
This event changed the game for me
back in 2016. Now, I just want to help
spread the word to as many people as I
can because this event just keeps getting
better and better. Vendor partnerships
are growing alongside Exertis Almo's
own growth; this has led to larger and
better show-floor experience over the
years. And Exertis Almo's own Tom Kehr
- one of the best-known trainers in the
industry - has been blazing the education
track, complementing Gary Kayye's
buzzworthy keynotes. It's as simple as
this: Education, mixed with the latest
technologies, plus a side of networking,
makes for a perfect recipe!
Four Events, Maximum Impact
Every year, Exertis Almo hosts four E4
Experience events. Usually, there are two
on the west coast and two on the east
coast; sometimes, we end up somewhere
in the middle, gathering in Texas or
Illinois. Regardless of the destination, I've
been blessed to travel with the team on
each stop for the last two years. In 2022,
the standout event was Chicago, which
was the first show celebrating the official
coming together of Exertis and Almo as
one company. This year, my highlight was
visiting the New York City metro area in
September.
I'm telling you: When we hit Teaneck,
N.J., I was extremely excited. Maybe it
was the hustle and bustle of NYC just
across the bridge; maybe it was the
attendees' genuine happiness to have the
E4 Experience back in their neck of the
woods. I just know I wasn't the only one
that the E4 Experience has gained traction
over the years. Ultimately, I've found that
partnership, education and technology lie
at the foundation of the experience.
Alesia Hendley feeds off the energy at
the E4 Experience. Here, she takes an
#avselfie with Gina Maria Cunsolo, Emily
Rocha and Richard Wyatt.
feeling exhilaration!
Recently, I spoke with James Calandrillo,
vice president of sales, northeast
and national business team, Exertis
Almo. During our chat, he expressed
the same sentiments. " It was so exciting
to have E4 back in the New York metro
area for the first time since the pandemic, "
Calandrillo said. " It was a huge step
toward this region once again being the
pioneer and focal point for the progress
in delivering some great technology and
the overall AV experience. " He is bullish
on more companies bringing teams back
to work in the northeast region, and he
hopes that technology-focused events
are a tremendous benefit to that effort.
Calandrillo also reflected on the show's
heritage, saying, " This location has some
great history, as it is the location of our
very first E4 back in 2010. "
The event in Teaneck was a full-circle
moment for many of the team members
onsite. And I, too - as a multimedia journalist
who has been to each stop over the
last two years - felt incredibly fortunate.
But the partners are the biggest reason
12 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
Value-Added Partners
" There is no E4 Experience without
our value-added partners, " Calandrillo
expressed. " It is the only opportunity that
partners within the NYC metro region get
to attend an event [like this]. From the education
to the engagement, E4 focuses on
what the partners are looking for currently
and [helps] prepare them for what the
future holds. " He added that these events
can also build a groundswell of demand
for exciting new technologies. According
to Calandrillo, " All the local manufacturer
sales reps are in attendance, and some
bring their end-user-focused reps that
are out creating that demand generation. "
He adds that demand generation is
something organizers actively support.
" We encourage our value-added partners
to bring their end-user customers along
to the show, " Calandrillo remarks. " This
provides them with the best opportunity
for that universal showroom and local
support they rarely get to experience all
in one place. "
One of the reasons that I, as a multimedia
journalist, love the E4 Experience
is that it provides value for everyone. By
traveling across the country, it meets you
where you are - and it provides a wealth
of knowledge and opportunity for free.
This is why I will continue to attend event
after event, and it's why I think #avtweeps
should consider it a " must attend. "
AV industry events can break barriers
and change the game for so many people
- including and especially me. So, stay
tuned for the 2024 E4 Experience dates. I
want to see you all when the #E4Experience
rolls into your city! CI
ALESIA HENDLEY

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

Commercial Integrator + Security Sales Nov/Dec 2023 - Bellyband1
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