Commercial Integrator + Security Sales Nov/Dec 2023 - 14

CI
EXPLORING DIGITAL SIGNAGE
Digital Signage:
An Opportunity - and a
Challenge - for Integrators
CI enlisted experts from the integration, consulting,
association and creative-design worlds. Together,
we examine all facets of digital signage, as well as
how integrators can profit from it.
By Dan Ferrisi
OUR INDUSTRY HAS bandied the term
" digital signage " about for a couple decades
now, but this technology seems to
be a hotter topic today than ever before.
With the COVID-19 pandemic in the
rearview mirror, AV professionals are
back to leaning into immersive, experiential
technology integration. Naturally,
large-format digital signage has a huge
role to play in that. Moreover, with our
society continuing to suffer from an
epidemic of mass shootings and other
dangerous situations, it is imperative for
corporate, education and government
campuses to deliver critical messaging
quickly. Increasingly, decision-makers
recognize that digital-signage networks
are the optimal means to convey urgent
information. And that's not even to
mention the ubiquity of digital signage in
transportation hubs like airports, where
timely, accurate information is a traveler's
most valuable currency.
In this, Commercial Integrator's annual
Digital Signage Deep Dive report, we will
examine all facets of the digital-signage
market. These include how it fits into
integration businesses' overall portfolio,
key revenue and margin trends, inhibiting
factors, vertical-market bright spots
and weak spots, leading technologies, and
the importance of managed services and
content creation.
Lobby spaces, such as that of Talking Stick Resort, are increasingly
leveraging digital signage to make an impeccable first impression.
14 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
KYLE ZIRKUS PHOTO

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

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