Commercial Integrator + Security Sales Nov/Dec 2023 - 16

CI
EXPLORING DIGITAL SIGNAGE
number of digital signage manufacturers
aggressively trying to get their foot in the
door at integration firms, " she attests.
" The margins have continually increased
in the integrator's favor. " In fact, Bidwell
says, she has seen these margins
vary from 15% up to a whopping 50% as
vendors attempt to capture a piece of the
market. Apart from pricing incentives,
she continues, " ...some manufacturers offer
extended warranties, better technology,
local shipping and services, and easier
mounting solutions. " The bottom line?
Bidwell compellingly argues that integration
firms can generate a lot of revenue
through digital-signage applications.
Considering Inhibiting Factors
The market opportunity that digital
signage presents is beyond dispute, but
that doesn't mean there are no inhibiting
factors for channel members to consider.
Ault counterposes the traditional
integration model - basically, install the
solution and then onto the next project -
to the investment that digital signage requires.
" You need a support team to take
in support tickets with swift [service-level
agreements (SLAs)]; a customer-retention
team to ensure the licenses under
These days, many industry members are swapping out the term " digital signage " in
favor of the term " experiential signage, " reflecting the degree to which displays can
transform visitor experiences. SEA LIFE represents a prime example.
management have a low churn rate
to build the profitability engine of the
new solution arm of the company; and
additional sales, operations and support
teams to go after the new opportunities, "
he explains, " and then be able to deploy
them into the field. "
Staffing up those various teams is, of
course, a challenge in a constrained labor
market. As Mendonca attests, " At AVISPL,
the talent shortages have been most
impactful to our growth, and [that] will
continue to be the case for the foreseeable
future, whereas other macro-level factors
Sony BRAVIA Professional Displays for Digital Signage
It is now essential for businesses, schools, retail stores, transportation hubs, public spaces and healthcare facilities to deliver
contextually relevant digital messaging that can be updated quickly and frequently, using scalable and easy-to-manage systems.
BRAVIA Professional Displays incorporate Sony's latest technologies and leverage an extensive software and hardware
partner network to bring new functionality, flexibility and stunning imagery to digital-signage applications in virtually any
environment.
Our powerful, Android-based SoC delivers a flexible and secure solution suited to over 60 software options. A range of PI
integrations allows software to directly control display settings, such as screen brightness, volume and power. When paired
with Sony's Device Management Platform (DMP), our SoC-enabled displays meet industry-standard Information Security
requirements, allowing IT administrators and Managed Service Providers to align SoC device-management schemes with other
IoT devices on their networks, mitigating security risks and reducing operational costs.
All our BRAVIA Professional Displays can be mounted in landscape, portrait, tilt or multi-display modes with 24/7 operation
and an extra-wide viewing angle to ensure high visibility. They also feature Pro Mode for customized settings and operating
control to avoid tampering in public spaces.
To captivate visitor attention, the advanced picture processing technologies of our BRAVIA Professional Displays will ensure
your content looks its very best. Our exceptionally bright BZ40L 4K HDR series is specifically engineered to perform flawlessly
in digital-signage applications, thanks to our new, innovative Deep Black Non-Glare technology that cuts reflection and boosts
contrast in spaces with high ambient lighting.
pro.sony/BRAVIA
16 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
OPENEYE GLOBAL

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

Commercial Integrator + Security Sales Nov/Dec 2023 - Bellyband1
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