Commercial Integrator + Security Sales Nov/Dec 2023 - 20

CI
EXPLORING DIGITAL SIGNAGE
him, calling retail the most prominent
segment and saying data from Grand
View Research and Market.US indicates
that retail commanded about one-fifth
of digital-signage market share in 2022.
" Digital posters have become increasingly
popular in retail, " she explains.
" They provide a cost-effective solution in
producing advertisements and attracting
target customers. "
Bidwell notes that the transportation
segment is likely to emerge as one of the
fastest-growing market segments over
the next six years, with a compound
annual growth rate (CAGR) of 9.8% or
more expected. " Digitized posters and
advertisements in airports, bus stands,
subway stations and on roads used by
taxi cabs and public buses [reach] a lot of
people in a small amount of real estate, "
she says. Wargo agrees that retail and
transportation remain the strongest
markets for digital signage, but he adds
hospitality to the mix. " With retail results
doing well in the U.S. and consumers
traveling even more than they did in
2019, thereby bolstering the hospitality
and transportation markets, signage has
a good context for growth, " he observes.
Wargo hastens to add that integrators
shouldn't overlook venues and events,
as well, as this market is experiencing
high growth and naturally lends itself to
experiential, immersive signage.
Mendonca, meanwhile, turns the
conversation to the corporate space, in
which AVI-SPL is enjoying growth. As
he explains it, " The requirements for
better and more meaningful in-office
experiences; challenges communicating
to a distributed workforce; keeping
that workforce engaged and connected
to the company's vision and mission in
a hybrid-working model; the need for
data visualization; and the need to keep
everyone better informed, productive
and safer - [these] are all driving factors
for the expected growth in the corporate
space. " Ault also points to high growth
in corporate communications, including
manufacturing and plant floors, while
Mahurin says that the financial sector is
evincing expansion and strength.
Digital Signage:
Vulnerabilities in Vertical Markets
Now that we have a sense of which
verticals are robust, let's explore some
possible vertical-market vulnerabilities
for digital signage. Mahurin doesn't at
all dispute the value of digital signage on
corporate campuses, but he says, " We see
vulnerability in corporate environments
that still have most of their employee
base working from [a] home office or
Amazonification of the shopping landscape.
" The need for digital signage at
retail locations could diminish over time
as more consumers shop from home, "
she reasons, " and [as] advertising budgets
are split between in-person and online
stores. " For his part, Mendonca groups
small and mid-size retailers together with
QSR operations, saying all of them are
vulnerable to economic downturns and,
thus, being more reserved as regards
Retail and transportation remain the strongest markets for digital signage, but
hospitality is also in the mix as a great vertical for eye-catching display technology.
remote. " Bidwell agrees with this point,
saying, " Businesses may rethink their
spending in offices where in-office collaboration
has been replaced by virtual
workplaces. "
Although we discussed earlier that
retail has been, and remains, a stalwart
for digital signage, Meszaros counterbalances
exuberance with notes of caution,
underlining the vertical's trademark
volatility. He reemphasizes opportunities
emerging from the CPGs but says, " We haven't
seen any exciting opportunities from
our 'brick-and-mortar' clients. I expect
much of that is due to consumer in-store
shopping frequency and dollars being reallocated
toward mobile and e-commerce
systems. " Bidwell agrees, pointing to the
20 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
digital signage investments.
Meanwhile, Ault pivots from vertical
markets entirely, instead choosing to
focus on vulnerability that emerges from
integrators and solutions providers failing
to consult with a potential client and " go
on a discovery journey with them " to
understand why they need digital signage.
The real work, he says, lies in " truly
[defining the client's] objectives, content
path, first 36-month roadmap, SLAs and
refresh cycles. " Only when the integrator
has laid that groundwork, Ault adds, can
they formulate a hardware, software and
services solution. Mike White, principal
at AV-Maven, drives home this message.
" One can only sell and successfully implement
digital signage by asking questions
KYLE ZIRKUS PHOTO
http://www.Market.US

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

Commercial Integrator + Security Sales Nov/Dec 2023 - Bellyband1
Commercial Integrator + Security Sales Nov/Dec 2023 - Bellyband2
Commercial Integrator + Security Sales Nov/Dec 2023 - Cover1
Commercial Integrator + Security Sales Nov/Dec 2023 - Cover2
Commercial Integrator + Security Sales Nov/Dec 2023 - 1
Commercial Integrator + Security Sales Nov/Dec 2023 - 2
Commercial Integrator + Security Sales Nov/Dec 2023 - 3
Commercial Integrator + Security Sales Nov/Dec 2023 - 4
Commercial Integrator + Security Sales Nov/Dec 2023 - 5
Commercial Integrator + Security Sales Nov/Dec 2023 - 6
Commercial Integrator + Security Sales Nov/Dec 2023 - 7
Commercial Integrator + Security Sales Nov/Dec 2023 - 8
Commercial Integrator + Security Sales Nov/Dec 2023 - 9
Commercial Integrator + Security Sales Nov/Dec 2023 - 10
Commercial Integrator + Security Sales Nov/Dec 2023 - 11
Commercial Integrator + Security Sales Nov/Dec 2023 - 12
Commercial Integrator + Security Sales Nov/Dec 2023 - 13
Commercial Integrator + Security Sales Nov/Dec 2023 - 14
Commercial Integrator + Security Sales Nov/Dec 2023 - 15
Commercial Integrator + Security Sales Nov/Dec 2023 - 16
Commercial Integrator + Security Sales Nov/Dec 2023 - 17
Commercial Integrator + Security Sales Nov/Dec 2023 - 18
Commercial Integrator + Security Sales Nov/Dec 2023 - 19
Commercial Integrator + Security Sales Nov/Dec 2023 - 20
Commercial Integrator + Security Sales Nov/Dec 2023 - 21
Commercial Integrator + Security Sales Nov/Dec 2023 - 22
Commercial Integrator + Security Sales Nov/Dec 2023 - 23
Commercial Integrator + Security Sales Nov/Dec 2023 - 24
Commercial Integrator + Security Sales Nov/Dec 2023 - 25
Commercial Integrator + Security Sales Nov/Dec 2023 - 26
Commercial Integrator + Security Sales Nov/Dec 2023 - 27
Commercial Integrator + Security Sales Nov/Dec 2023 - 28
Commercial Integrator + Security Sales Nov/Dec 2023 - 29
Commercial Integrator + Security Sales Nov/Dec 2023 - 30
Commercial Integrator + Security Sales Nov/Dec 2023 - 31
Commercial Integrator + Security Sales Nov/Dec 2023 - 32
Commercial Integrator + Security Sales Nov/Dec 2023 - 33
Commercial Integrator + Security Sales Nov/Dec 2023 - 34
Commercial Integrator + Security Sales Nov/Dec 2023 - 35
Commercial Integrator + Security Sales Nov/Dec 2023 - 36
Commercial Integrator + Security Sales Nov/Dec 2023 - 37
Commercial Integrator + Security Sales Nov/Dec 2023 - 38
Commercial Integrator + Security Sales Nov/Dec 2023 - 39
Commercial Integrator + Security Sales Nov/Dec 2023 - 40
Commercial Integrator + Security Sales Nov/Dec 2023 - 41
Commercial Integrator + Security Sales Nov/Dec 2023 - 42
Commercial Integrator + Security Sales Nov/Dec 2023 - 43
Commercial Integrator + Security Sales Nov/Dec 2023 - 44
Commercial Integrator + Security Sales Nov/Dec 2023 - 45
Commercial Integrator + Security Sales Nov/Dec 2023 - 46
Commercial Integrator + Security Sales Nov/Dec 2023 - 47
Commercial Integrator + Security Sales Nov/Dec 2023 - 48
Commercial Integrator + Security Sales Nov/Dec 2023 - 49
Commercial Integrator + Security Sales Nov/Dec 2023 - 50
Commercial Integrator + Security Sales Nov/Dec 2023 - 51
Commercial Integrator + Security Sales Nov/Dec 2023 - 52
Commercial Integrator + Security Sales Nov/Dec 2023 - 53
Commercial Integrator + Security Sales Nov/Dec 2023 - 54
Commercial Integrator + Security Sales Nov/Dec 2023 - 55
Commercial Integrator + Security Sales Nov/Dec 2023 - 56
Commercial Integrator + Security Sales Nov/Dec 2023 - 57
Commercial Integrator + Security Sales Nov/Dec 2023 - 58
Commercial Integrator + Security Sales Nov/Dec 2023 - 59
Commercial Integrator + Security Sales Nov/Dec 2023 - 60
Commercial Integrator + Security Sales Nov/Dec 2023 - 61
Commercial Integrator + Security Sales Nov/Dec 2023 - 62
Commercial Integrator + Security Sales Nov/Dec 2023 - 63
Commercial Integrator + Security Sales Nov/Dec 2023 - 64
Commercial Integrator + Security Sales Nov/Dec 2023 - 65
Commercial Integrator + Security Sales Nov/Dec 2023 - 66
Commercial Integrator + Security Sales Nov/Dec 2023 - 67
Commercial Integrator + Security Sales Nov/Dec 2023 - 68
Commercial Integrator + Security Sales Nov/Dec 2023 - 69
Commercial Integrator + Security Sales Nov/Dec 2023 - 70
Commercial Integrator + Security Sales Nov/Dec 2023 - 71
Commercial Integrator + Security Sales Nov/Dec 2023 - 72
Commercial Integrator + Security Sales Nov/Dec 2023 - 73
Commercial Integrator + Security Sales Nov/Dec 2023 - 74
Commercial Integrator + Security Sales Nov/Dec 2023 - 75
Commercial Integrator + Security Sales Nov/Dec 2023 - 76
Commercial Integrator + Security Sales Nov/Dec 2023 - 77
Commercial Integrator + Security Sales Nov/Dec 2023 - 78
Commercial Integrator + Security Sales Nov/Dec 2023 - 79
Commercial Integrator + Security Sales Nov/Dec 2023 - 80
Commercial Integrator + Security Sales Nov/Dec 2023 - 81
Commercial Integrator + Security Sales Nov/Dec 2023 - 82
Commercial Integrator + Security Sales Nov/Dec 2023 - 83
Commercial Integrator + Security Sales Nov/Dec 2023 - 84
Commercial Integrator + Security Sales Nov/Dec 2023 - 85
Commercial Integrator + Security Sales Nov/Dec 2023 - 86
Commercial Integrator + Security Sales Nov/Dec 2023 - 87
Commercial Integrator + Security Sales Nov/Dec 2023 - 88
Commercial Integrator + Security Sales Nov/Dec 2023 - 89
Commercial Integrator + Security Sales Nov/Dec 2023 - 90
Commercial Integrator + Security Sales Nov/Dec 2023 - 91
Commercial Integrator + Security Sales Nov/Dec 2023 - 92
Commercial Integrator + Security Sales Nov/Dec 2023 - 93
Commercial Integrator + Security Sales Nov/Dec 2023 - 94
Commercial Integrator + Security Sales Nov/Dec 2023 - 95
Commercial Integrator + Security Sales Nov/Dec 2023 - 96
Commercial Integrator + Security Sales Nov/Dec 2023 - 97
Commercial Integrator + Security Sales Nov/Dec 2023 - 98
Commercial Integrator + Security Sales Nov/Dec 2023 - 99
Commercial Integrator + Security Sales Nov/Dec 2023 - 100
Commercial Integrator + Security Sales Nov/Dec 2023 - 101
Commercial Integrator + Security Sales Nov/Dec 2023 - 102
Commercial Integrator + Security Sales Nov/Dec 2023 - 103
Commercial Integrator + Security Sales Nov/Dec 2023 - 104
Commercial Integrator + Security Sales Nov/Dec 2023 - Cover3
Commercial Integrator + Security Sales Nov/Dec 2023 - Cover4
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/june2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/may2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/april2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/march2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/janfeb2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/novdec2023
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/septoct2023
https://www.nxtbookmedia.com