Commercial Integrator + Security Sales Nov/Dec 2023 - 32

CI
INTEGRATOR OF THE YEAR: FELIX MEDIA SOLUTIONS
FMS on Helping Rebuild
Ukraine's Infrastructure
Having a personal connection to Kyiv
and a desire to make a difference,
Lionel Felix, CEO and founder of
Felix Media Solutions (FMS), met
with Kostiantyn Koshelenko, deputy
minister of social policy of Ukraine
for digital development, digital
transformation, and digitization in
Washington, D.C., earlier this fall.
FMS has expertise in AV, IoT, GPS and
CCTV, and it's offering its services to
assist in post-war rebuilding efforts.
" As CEO [of FMS], I want to
direct our tech capabilities toward
meaningful work - helping Ukraine
rebuild, " Felix declares. " My goal
is to become an approved vendor,
leveraging my 20 years of global
IT experience for this purposeful
endeavor. "
Procuring conference-room
equipment in Ukraine is a challenge.
Despite the work of well-intentioned
agencies, progress is slow. Felix says
that he's committed to breaking
barriers. " I'm determined to ensure
the delivery of essential UC equipment
ASAP, even if it means doing it
personally, " he passionately vows.
Manufacturers, distributors
and integrator peers interested
in procuring UC equipment for
Ukraine and helping with logistics
are encouraged to reach out to him
at lionel@felixmediasolutions.com.
" Together, we have weight, " he says.
" We have power [to] move the needle. "
Felix continues, " Many people look
at the past [and think], 'If I were there,
I would have [insert heroic statement
here].' Today is tomorrow's past. "
With 20 years of global IT experience, Felix is determined to provide vital UC
equipment to Ukraine. Recently, he met with Kostiantyn Koshelenko, Ukraine's
deputy minister of social policy for digital development, in Washington, D.C.
cles. The move to enter that space comes
from Felix's IT background. " It has been
clear for a long time now that AV, security,
GPS, IT and building systems are all IoT,
living on a TCP/IP network, talking over
multiple protocols, " Felix declares.
Over time, FMS has evolved from being
an AV company to being a comprehensive
IoT integration firm.
Shifting to an IoT Integration Firm
" If you think that, five years from now,
we're going to be programming Biamp,
Crestron, Extron, etc., the way we do to
do divisible conference rooms - you're
delusional, " Felix quips. IoT is increasingly
prevalent within various markets, such as
security, access control and AV. Felix predicts
that many standard tools and pieces
of equipment are likely to be replaced by
or incorporated into IoT systems in the
coming years. " Boxed room kits are a signal
to us that the future will be continued
commoditization of systems that, not long
ago, were custom integration, " he says.
Today's AI tools can scan an office
environment and then suggest necessary
AV tools and determine power and data
requirements - even produce a comprehensive
bill of materials. AI programs
can analyze architectural files (e.g., Revit
files), cross-referencing local electrical
32 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
codes and ADA requirements and then
adjusting designs automatically based on
such parameters. Felix acknowledges the
inevitable displacement of human labor
in technical drafting and design due to
these AI developments, a fact that will
likely cause job losses.
The Future of VAR/MSPs
As always, FMS is positioning itself not
merely for current success but also for
future success. FMS believes in diversification,
in expanding its horizons and in
being prepared for the sea changes that
are inevitable in the industry. " Successful
integrators are going to look like
value-added-reseller managed service
providers (VAR/MSPs), " Felix predicts.
Felix compares the current risk landscape
to being in the buggy-whip business
in the 19th
do is one thing, you're susceptible to sea
change. And when that happens, you go
under first. Because you don't have anything
else when that thing disappears. "
He implores, " You have to be looking over
the horizon. " This is a lesson well learned
from history.
Similarly, businesses with a limited
vision of what they know and do best
oftentimes fail to pivot when the opportunity
to do so presents itself. " The future
century. As he puts it, " If all you
FELIX MEDIA SOLUTIONS

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

Commercial Integrator + Security Sales Nov/Dec 2023 - Bellyband1
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Commercial Integrator + Security Sales Nov/Dec 2023 - Cover1
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Commercial Integrator + Security Sales Nov/Dec 2023 - Cover3
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