Commercial Integrator + Security Sales Nov/Dec 2023 - 40

CI + SSI
BUSINESS RESOURCES
Software Applications
Are Helping Integrators
Put Their Best Foot Forward
The CI + SSI Business Resources Deep Dive reveals
that software solutions are assisting commercial
AV and security integrators in boosting bottom-line
profi ts and meeting overall company goals.
By Amala Reddie
IN TODAY'S commercial AV and security
integration world, simply doing the installation
and providing customer service is
not enough. Integrators now have to go
the extra mile to deliver the best possible
solutions to clients. To achieve this,
several integrators have begun to look
inward to streamline their operations and
improve their bottom line. As a result,
business-resource soſt ware applications
have risen exponentially and secured a
position as part of integration businesses'
core operations.
In this Business Resources Deep Dive
by Commercial Integrator + Security Sales
& Integration, we shall draw on the latest
industry research, along with commentary
from reputable integrators, to paint
a picture of the growing importance of
business-resource soſt ware, its various
applications, and the implications of
artifi cial intelligence's integration into
diff erent soſt ware utilized by commercial
AV and security integration fi rms.
Rising Exigency of
Business-Resource Software
According to Tobi Tungl, RCDD, CTS-D,
chief marketing offi cer, CTI, soſt ware applications
are not just a support tool for
commercial AV and security integrators
today; instead, these applications are a
driving force behind optimizing integration
fi rms' operations. He explains, " Soſt -
ware applications have streamlined our
internal processes, enhancing effi ciency
and productivity across all departments
globally. They provide real-time data
insights, enabling data-driven decision-making
and strategic planning. "
For Tungl, soſt ware applications not
only improve internal processes and customer
interactions but also have helped
shape many of his company's marketing
eff orts. He adds, " Marketing automation
tools have allowed us to segment our
audience, tailor content and execute targeted
campaigns with precision. " With the
help of real-time data analytics and predictive
modeling, Tungl and his team can
anticipate market trends and consumer
preferences. " This agility is crucial in
today's fast-paced business environment, "
he underscores.
Tungl is far from the only integrator
that is incorporating business-resource
soſt ware as part of their fi rm's core business
model. Alex Fortin, CTS, president
of NDS Integration, remarks, " We select
soſt ware solutions that are tailored to our
40 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
process and [that] are congruent with our
mission to improve the lives of [clients
and employees]. " At NDS Integration,
he adds, the mission lies in its " proven
process. " He attests that the core of the
company's tech stack is centered on its
proposal soſt ware.
" From there and through APIs, we
integrate our service tickets, inventory,
project management and accounting
soſt ware all together seamlessly, " Fortin
reveals. In his opinion, with this tailored
approach, Fortin and his team can
quickly and eff ectively go from proposal
to invoice with minimal touches and
maximum effi ciency, while maintaining
total visibility on exactly where projects
are at each stage of the process.
By integrating soſt ware tools - for
example, an " integrator's operating
system " like D-Tools System Integrator
(SI) or D-Tools Cloud - into their daily
operations, integrators can not only supDENIS/STOCK.ADOBE.COM

Commercial Integrator + Security Sales Nov/Dec 2023

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