Commercial Integrator + Security Sales Nov/Dec 2023 - 54

MONITORING MATTERS by Peter Giacalone
SMARTS & PARTS
Wireless Video Isn't Only for Residential Anymore
I NEVER GET tired of writing or speaking about remote
video surveillance monitoring and management. The nice
part is that, if I chose to write an article quarterly, I would have
something new and improved to evangelize about every time.
It's encouraging to see how remote video has grown and how
it is included as part of just about every channel and market segment.
The visibility and growth continue to produce new players,
as well as consolidation and proliferation into market segments
that, in the past, were not inclined to adopt it.
An Accelerant in Growing Remote Video
High-quality (yet lower-cost) video products, integrated along
with fundamental intelligence, have really
proven to be an accelerant in growing remote
video. Additionally, certain DIY platforms,
a growing and expanding channel,
have included remote-video options.
These have gained great attention
video, many monitoring centers and even installing companies
have steered away from video and remote video monitoring.
It's not because of lack of interest; more likely, it's because of
the desire to stay focused on other areas of safety and security.
Just as in other businesses, affi liations with a direct-toconsumer
model would be benefi cial for those who prefer not
to engage with remote video. Becoming a reseller, value-added
reseller or affi liate to a company like Sensera Systems can bridge
gaps while providing some additional income streams.
Remote video management and monitoring exists in a variety
of forms and structures. So, too, do the hardware and the cameras
that live on the edge. Many of these new platforms, which
off er wireless solutions that deliver value,
make sense.
This is especially true in the construcWhat
many don't
through their marketing and expansive
adoption.
With the term " DIY, " most people's
minds naturally gravitate to residential
security and smart-home systems and
platforms, in part because most marketing
and consumer buzz revolves around
residential off erings of this nature.
What many don't realize is that higherend
video and remote-video DIY off erings
have gained great traction within commercial markets.
Various direct-to-consumer or direct-to-contractor models
exist that provide some advisory service and the option to purchase
high-end, " lick-and-stick " video cameras and platforms for
purchase or short-term rental.
They can be self-monitored through a portal and mobile app,
while having an option for professional monitoring for event
monitoring or remote guarding.
Most of these platforms off er a variety of totally wireless cameras
that are cellular and either solar-powered or electricpowered.
The cameras are shipped preconfi gured. They either
require mounting or are shipped with mobile trailers.
Manufacturers and deployment platforms - for example,
Sensera Systems in Golden, Colo. - are gaining great traction.
They off er the cameras with or without professional UL-listed
central station monitoring. Pricing is either month-to-month or
discounted by making a term commitment.
Most don't realize that a big market exists that desires to carry
out most of the fi eld work in the deployment of video.
As I have written in numerous previous articles on remote
realize is that higherend
video and
remote-video DIY
off erings have gained
great traction within
commercial markets.
tion and municipalities markets. Some
don't have the wherewithal to lease systems
short-term. Becoming an affi liate of
a company that can, and that is willing to
share in the revenue, is a win/win for all.
Primary and Additional Security
Remote-monitored video provides primary
and additional security to a subscriber's
location, construction site or campus,
a signifi cant and sometimes overlooked
value center on the additional business
management it can provide.
Remote video provides a platform with a measurable return
on investment through management tools, in addition to meeting
requirements of security.
A meaningful element that enhances the value of remote
managed video centers on the increased functionality and robust
features that accompany the mobile applications that many
platforms off er.
High-speed connectivity, high-resolution video, high-defi nition
mobile devices and world-class automation deliver results,
in real time, to monitoring professionals and users.
The raw video that traditionally existed as a bunch of disconnected
data is now valuable information that is reviewed in
seconds to evaluate an emergency or management issue.
These self-monitored features and functions are highly
adopted. And, although not all subscribers choose professional
monitoring, both self-monitored and professionally monitored
video systems have a recurring-revenue element for the provider.
It is benefi cial if you take on remote monitoring yourself
or if you partner and become an affi liate or reseller of a
direct-to-consumer proven model. SSI
PETER GIACALONE is president of Giacalone Associates, an independent security consulting fi rm serving central stations, manufacturers
and dealers. He can be reached at peter@giacaloneassociates.com.
54 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023

Commercial Integrator + Security Sales Nov/Dec 2023

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