Commercial Integrator + Security Sales Nov/Dec 2023 - 72

SSI
HOME AUTOMATION
SECURITY DEALERS
FACE STAFFING,
ECONOMIC CHALLENGES
HEADING INTO 2024
Annual security dealer
perspectives report from SSI
and Parks Associates shows
talent shortage leads the
way among obstacles facing
residential security integrators.
By Jennifer Kent
IN 2023, DEALERS have faced a rocky road. High interest rates and lower
home sales have meant fewer consumers are moving, making this a
critical time for acquiring a new security system or getting monitoring
services. Inflation continues to temper consumer spending, while DIY
products compete with security systems for consumers' dollars.
Dealers are branching out into new areas to bolster revenues and
to find applications that require or value professional installation and
monitoring. This includes home-network monitoring, vehicle monitoring
and new partnerships with insurance companies.
In this 11th
annual survey, conducted jointly by SSI and Parks Associates,
we investigate how dealers see the market today, while also analyzing
the strategies that show opportunity for growth.
Customers' desire for
smart-home devices
with their security
systems has ranked as
a top business driver for
three years running.
72 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
TANIT/STOCK.ADOBE.COM

Commercial Integrator + Security Sales Nov/Dec 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Nov/Dec 2023

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