Commercial Integrator + Security Sales Sept/Oct 2023 - 14

PERFECTING YOUR CRAFT
The Continuing Rise of Resimercial
Tracing the history of commercial AV and residential AV's long-simmering,
but rapidly accelerating, coming together. By Alesia Hendley
WHEN I DECIDED TO MOVE ON
from being a technician and pivot
my career to grow in a different direction,
I did two things. The first was a gut check.
Was I going to be happy and fulfilled not
running productions day in and day out?
After some deliberation, I realized that I
could potentially find and gain more by
stepping outside my comfort zone. Second
was to strategize on how I was going to
make my next move. I had to look at the
industry, across all the varied verticals,
and figure out what made the most sense.
The Rise of AV-Over-IP
One thing that became a daily challenge
within my work was the rise of AV-over-IP.
At the time that I was a tech, our teams
were split: The AV team handled the dayto-day
events. Meanwhile, the IT team was
more part of facilities. It handled networking
for the facility I worked within, but that
team also handled a few other buildings
scattered across the city.
The AV and IT teams did different things
and spoke different languages. Something
that became obvious to me pretty quickly
was that I needed to learn IT networks if I
was going to not only keep a job in AV but
also continue to grow within this space.
After all that deliberating and strategizing,
as well as the constant gut checks
(which mostly came from fear), I finally
uncovered the path that led me to my next
step. I joined a premier enterprise-grade
networking-solutions provider for the
modern home. The company's main focus
was designing and maintaining sophisticated
network solutions. I wanted to learn
networking, so there was no better place
to be, although I was making a shift from
commercial AV to the residential side.
Residential vs. Commercial
Early in my career, I didn't realize that the
industry was so divided between the commercial
and residential camps. I had been
to InfoComm, and I had been to CEDIA
Expo. The separation hadn't really registered
in my head, though - especially
when I could attend both events and come
across so many of the same core people.
However, the deeper I got into residential,
the more I learned the differences between
venue spaces and high-end homes.
Some of the homes might have been big
enough to be commercial spaces, but
you'd face different sets of challenges
than you would in a purely commercial
environment.
eye-opener for me. Everything seemed
less foreign - although I was in a foreign
country - and it seemed like resi and
commercial AV were starting to overlap a
lot more both behind closed doors and on
grand stages.
Shortly after the pandemic began, we
Let's not shy away
from the opportunity
that lies within the
blurred lines between
the residential and
commercial worlds.
That being said, the IT infrastructure
fundamentals were the same when it came
to signal flow and building a network. I
quickly learned that many of the partners
I was working with directly didn't only do
resi but also did commercial projects. In
that sense, the IT part of the equation was
helping to bridge these different worlds.
The Rise of Resimercial
ISE 2020 was the first show I attended
where I saw Crestron and Savant on the
same show floor. Some who have been
in the industry longer than I have might
argue that the rise of resimercial was happening
before 2020. However, that show in
Amsterdam was the first place I witnessed
the resimercial trend for myself. You had
integrators focused on both worlds, and
there were reps representing and pushing
brands from both markets. It was an
14 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
started to see even more overlap. Because
we all had to do everything from home,
the home network now had to be built
or upgraded to be more robust. Those
home networks had to accommodate
school, work and entertainment - not
to mention all the smart-home products
purchased during that time. Without a
doubt, this major world event blurred the
lines even more.
Where Are We Today?
Fast forward to 2023, and we're now about
to witness the first resimercial event
here stateside. This month, Commercial
Integrator Expo and CEDIA Expo will
be co-located in Denver. This will be an
opportunity for both commercial and resi
manufacturers, along with their integrator
partners, to build better relationships.
This is an opportunity for all of us to build
stronger partnerships. It's our chance to
bridge the gap between verticals and drive
more business together.
When I was on the resi side, I was surprised
by just how many were playing in
the commercial space. Let's not shy away
from the opportunity that lies within the
blurred lines between these two worlds.
Are you attending Commercial Integrator
Expo and CEDIA Expo? Let's talk! Tweet
me @thesmoothfactor or find me on
LinkedIn. I'd love to hear your opinion on
the overall rise of resimercial and your
experience taking in both worlds during
CIX23 in Denver. CI
ALESIA HENDLEY is a multimedia journalist,
content creator and business development
executive working with Sennheiser.

Commercial Integrator + Security Sales Sept/Oct 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
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