Commercial Integrator + Security Sales Sept/Oct 2023 - 40

There's Always Something New
C llab rati n
FROM THE EDITOR
TODAY and TOMORROW
David Danto
argues that we,
as an industry,
must maintain
a focus on
the future,
while weeding
out the
nostalgia
blooms of
the past.
By David
J. Danto
THIS EDITION OF Collaboration Today and
Tomorrow acknowledges that there's really
no " today. " Like the old joke states, " now " has
already passed and become the past, and the
next " now " has bitten the dust, as well. As an
industry, we have to focus on our tomorrows
because they'll quickly become yesterdays...
memories...ghosts. Our industry, like most,
must be future-ready and hyper focused on
actionable strategies for tomorrow because
of how quickly it will get here. But we can't
forget what happened yesterday because -
well you know.... It's that thingy we learned
in high school about how history tends to
repeat itself.
Yes, lately, our industry has seen its share
of yesterday's technologies reemerging.
We should consider it a test for those who
weren't paying attention the first time.
Whether it's spatial audio, curved tables
facing a wall of screens, center-of-table solutions
or teleprompter-screen-type videoconferencing,
each one has been suggested as a
new solution when, in reality, they've all been
tried before and nearly universally rejected by
enterprise users. Niche solutions will do that
every once in a while: They'll pop back up in
the limited circumstances in which they truly
excel, impress a lot of people who have short
memories (or no memories), rake up some
cash and then disappear into their niches
again. That is the nature of our industry, it
would seem.
But, instead of focusing on these nostalgia
blooms, this edition of Collaboration Today
and Tomorrow forces us to look at the true
future. I take the lead on this by assembling
thought leaders from several IMCCA member
firms: Leon Speakers, Crestron, Q-SYS,
Canon, Cyviz and Cisco Systems. Each one
of our responding organizations explains
what it believes the next-generation of offices
should be like.
The rest of the supplement is similarly
informative. Amelia Vrabel explains how the
remote/RTO arguments are not " one size fits
all " ; David Maldow gives an idea on what to
look for in conference-room cameras; Mike
Sinclair teaches us how to select conferenceroom
microphones; and Joe Way, PhD, CTS,
explains that we need to look at choosing
room displays through a different lens than
in the past.
And please check out even more articles
on CommercialIntegrator.com. There, you can
find contributions from Kevin Kieller, Lainie
Mataras, Marla Suttenberg and Mark Okern.
As for me, I'm going to avoid focusing on
past technologies and other projects that
have become only ghosts. Instead, I'll keep
enjoying what the future (tomorrow) brings
us today.
David J. Danto is director of emerging technology
with the IMCCA. He is also director of
UC strategy and research at HP.
Check Out Our
Digital Edition!
Check out CommercialIntegrator.com to
read online-exclusive insights regarding
how we can learn from the past (without
repeating it), leverage today's technology
to collaborate more effectively, and
marshal key tools to deliver better
outcomes to stakeholders across verticals.
Read all the articles in
this edition, as well as in
all the past editions of
Collaboration Today and
Tomorrow, by visiting
CommercialIntegrator.com.
40 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
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Commercial Integrator + Security Sales Sept/Oct 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 1
Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 2
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
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