Commercial Integrator + Security Sales Sept/Oct 2023 - 77

" I was overseeing the channel in a vertical
world, so it was a bit frustrating. We
tried to pride ourselves on being more of
a solutions provider, so it was somewhat
disruptive to the channel, " says i-PRO
Americas President Bill Brennan. " I really
am proud to see the change. It's not easy
to change a 100-year-old company. A lot of
people came from Panasonic, but to see
that collaboration and teamwork eff ort is
truly inspirational. "
The independent i-PRO is also allowing
the business to be nimbler, shorten R&D
product cycles and become more competitive.
Encompassing security, public safety,
medical and industrial applications, i-PRO
introduced a staggering 100 new products
to coincide with this year's ISC West show,
making up for the time lost when the
company had planned a splashy debut that
was derailed when the pandemic caused
cancellation of ISC West 2020.
SSI spoke with Brennan, whose association
with Panasonic began in 1990; i-PRO
Global Chief Marketing Offi cer Hiroshi
(Huey) Sekiguchi, a 25-year veteran; and Director
of Product for i-PRO Americas Adam
Lowenstein, who came on board in 2015.
They share the dramatic improvements
partners throughout the security and video
surveillance channel can expect to experience
as the brand shows off its new tricks
and anticipates an exciting future.
Explain the rationale, process and
steps going from Panasonic to i-PRO.
Bill Brennan: It was quite an undertaking
and a lot of transition. In October 2019, we
announced we were going to become an
independent organization. When we were
one B2B company under Panasonic, we all
followed behind Toughbook. That's where
most of the investment and development
was made, and investment on the security
side was lacking. Secondly, Panasonic has
an incredible presence in Japan, and it is
truly a diff erent market than the U.S., not
only from a product set but also overall
operations. We still operate a lot through
Panasonic there. In the U.S., we've always
been a channel-centric product.
I have to credit Panasonic leadership,
which came to us and said, " What do we
need to do to be successful in the U.S.? "
" Now we get the
opportunity as a new
company to step back
and say, 'All
our profi t, all our
investment goes back
into our business and
we get to develop the
destiny of what our
business is going
to be.' "
- Hiroshi Sekiguchi, Global
Chief Marketing Offi cer,
i-PRO
It began right away, during the timing of
NDAA compliance. Very few people recognized
that we were very quick to re-engineer
our product and make sure we were
completely NDAA compliant. That was the
fi rst step. The second step was our manufacturing,
looking to become not just
NDAA-compliant but TAA-compliant.
We were under a shared resources
agreement and still used the infrastructure
of Panasonic when we became an
independent brand in 2019. As of April
2022, we are truly independent. That
meant we had to increase our overall
infrastructure. A transition was a bit disruptive.
We are now proud to say we're a
completely separate organization. We still
operated under Panasonic for the fi rst
two years of our operation under a shared
agreement. A lot of heavy liſt ing, a lot of
new product development.
We fell behind the market for some
time. We didn't have as robust a product
line as we needed to compete here in
the U.S. We relied very heavily on our
Video Insight soſt ware [acquired in 2015]
and everything to get us through as we
brought out new products. We're proud
to say we have launched more than 100
new products out since our inception as
a new organization. The other thing too
was, under Toughbook, we started all of
these vertical teams going toward end
users. i-PRO does not compete with our
integrators. We embrace our integrators
and provide whatever is the best solution
for the end user.
We are very committed to our comprehensive
solution but have also developed
an open strategy. We embrace third-party
soſt ware. Under Panasonic, we turned our
back on the market. I credit our team for
keeping that bridge with Genetec, Milestone
and others when Panasonic was
really striving to become a compreheni-PRO
Fast Facts
Year founded: 2019 (from Panasonic,
established 1918)
Leadership: Masato Nakao, Director,
Chairman of the Board & CEO;
Shohei Ozaki, Director, President
Lines of Business: Development,
manufacture and sales of devices and
modules for security, medicine and
industrial fi elds
Solutions: Include systems integration,
construction, maintenance and related
services
Number of employees: Approximately
1,400 (including related companies,
as of Nov. 1, 2022)
Offi ce locations: Japan; United States
(Houston, Chicago & Anaheim, Calif.)
and Canada (Mississauga, Ontario);
China; Europe; Asia Pacifi c
Sept/Oct 2023 | Commercial Integrator+Security Sales & Integration
77
COURTESY OF I-PRO

Commercial Integrator + Security Sales Sept/Oct 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 1
Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 2
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover1
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover2
Commercial Integrator + Security Sales Sept/Oct 2023 - 1
Commercial Integrator + Security Sales Sept/Oct 2023 - 2
Commercial Integrator + Security Sales Sept/Oct 2023 - 3
Commercial Integrator + Security Sales Sept/Oct 2023 - 4
Commercial Integrator + Security Sales Sept/Oct 2023 - 5
Commercial Integrator + Security Sales Sept/Oct 2023 - 6
Commercial Integrator + Security Sales Sept/Oct 2023 - 7
Commercial Integrator + Security Sales Sept/Oct 2023 - 8
Commercial Integrator + Security Sales Sept/Oct 2023 - 9
Commercial Integrator + Security Sales Sept/Oct 2023 - 10
Commercial Integrator + Security Sales Sept/Oct 2023 - 11
Commercial Integrator + Security Sales Sept/Oct 2023 - 12
Commercial Integrator + Security Sales Sept/Oct 2023 - 13
Commercial Integrator + Security Sales Sept/Oct 2023 - 14
Commercial Integrator + Security Sales Sept/Oct 2023 - 15
Commercial Integrator + Security Sales Sept/Oct 2023 - 16
Commercial Integrator + Security Sales Sept/Oct 2023 - 17
Commercial Integrator + Security Sales Sept/Oct 2023 - 18
Commercial Integrator + Security Sales Sept/Oct 2023 - 19
Commercial Integrator + Security Sales Sept/Oct 2023 - 20
Commercial Integrator + Security Sales Sept/Oct 2023 - 21
Commercial Integrator + Security Sales Sept/Oct 2023 - 22
Commercial Integrator + Security Sales Sept/Oct 2023 - 23
Commercial Integrator + Security Sales Sept/Oct 2023 - 24
Commercial Integrator + Security Sales Sept/Oct 2023 - 25
Commercial Integrator + Security Sales Sept/Oct 2023 - 26
Commercial Integrator + Security Sales Sept/Oct 2023 - 27
Commercial Integrator + Security Sales Sept/Oct 2023 - 28
Commercial Integrator + Security Sales Sept/Oct 2023 - 29
Commercial Integrator + Security Sales Sept/Oct 2023 - 30
Commercial Integrator + Security Sales Sept/Oct 2023 - 31
Commercial Integrator + Security Sales Sept/Oct 2023 - 32
Commercial Integrator + Security Sales Sept/Oct 2023 - 33
Commercial Integrator + Security Sales Sept/Oct 2023 - 34
Commercial Integrator + Security Sales Sept/Oct 2023 - 35
Commercial Integrator + Security Sales Sept/Oct 2023 - 36
Commercial Integrator + Security Sales Sept/Oct 2023 - 37
Commercial Integrator + Security Sales Sept/Oct 2023 - 38
Commercial Integrator + Security Sales Sept/Oct 2023 - 39
Commercial Integrator + Security Sales Sept/Oct 2023 - 40
Commercial Integrator + Security Sales Sept/Oct 2023 - 41
Commercial Integrator + Security Sales Sept/Oct 2023 - 42
Commercial Integrator + Security Sales Sept/Oct 2023 - 43
Commercial Integrator + Security Sales Sept/Oct 2023 - 44
Commercial Integrator + Security Sales Sept/Oct 2023 - 45
Commercial Integrator + Security Sales Sept/Oct 2023 - 46
Commercial Integrator + Security Sales Sept/Oct 2023 - 47
Commercial Integrator + Security Sales Sept/Oct 2023 - 48
Commercial Integrator + Security Sales Sept/Oct 2023 - 49
Commercial Integrator + Security Sales Sept/Oct 2023 - 50
Commercial Integrator + Security Sales Sept/Oct 2023 - 51
Commercial Integrator + Security Sales Sept/Oct 2023 - 52
Commercial Integrator + Security Sales Sept/Oct 2023 - 53
Commercial Integrator + Security Sales Sept/Oct 2023 - 54
Commercial Integrator + Security Sales Sept/Oct 2023 - 55
Commercial Integrator + Security Sales Sept/Oct 2023 - 56
Commercial Integrator + Security Sales Sept/Oct 2023 - 57
Commercial Integrator + Security Sales Sept/Oct 2023 - 58
Commercial Integrator + Security Sales Sept/Oct 2023 - 59
Commercial Integrator + Security Sales Sept/Oct 2023 - 60
Commercial Integrator + Security Sales Sept/Oct 2023 - 61
Commercial Integrator + Security Sales Sept/Oct 2023 - 62
Commercial Integrator + Security Sales Sept/Oct 2023 - 63
Commercial Integrator + Security Sales Sept/Oct 2023 - 64
Commercial Integrator + Security Sales Sept/Oct 2023 - 65
Commercial Integrator + Security Sales Sept/Oct 2023 - 66
Commercial Integrator + Security Sales Sept/Oct 2023 - 67
Commercial Integrator + Security Sales Sept/Oct 2023 - 68
Commercial Integrator + Security Sales Sept/Oct 2023 - 69
Commercial Integrator + Security Sales Sept/Oct 2023 - 70
Commercial Integrator + Security Sales Sept/Oct 2023 - 71
Commercial Integrator + Security Sales Sept/Oct 2023 - 72
Commercial Integrator + Security Sales Sept/Oct 2023 - 73
Commercial Integrator + Security Sales Sept/Oct 2023 - 74
Commercial Integrator + Security Sales Sept/Oct 2023 - 75
Commercial Integrator + Security Sales Sept/Oct 2023 - 76
Commercial Integrator + Security Sales Sept/Oct 2023 - 77
Commercial Integrator + Security Sales Sept/Oct 2023 - 78
Commercial Integrator + Security Sales Sept/Oct 2023 - 79
Commercial Integrator + Security Sales Sept/Oct 2023 - 80
Commercial Integrator + Security Sales Sept/Oct 2023 - 81
Commercial Integrator + Security Sales Sept/Oct 2023 - 82
Commercial Integrator + Security Sales Sept/Oct 2023 - 83
Commercial Integrator + Security Sales Sept/Oct 2023 - 84
Commercial Integrator + Security Sales Sept/Oct 2023 - 85
Commercial Integrator + Security Sales Sept/Oct 2023 - 86
Commercial Integrator + Security Sales Sept/Oct 2023 - 87
Commercial Integrator + Security Sales Sept/Oct 2023 - 88
Commercial Integrator + Security Sales Sept/Oct 2023 - 89
Commercial Integrator + Security Sales Sept/Oct 2023 - 90
Commercial Integrator + Security Sales Sept/Oct 2023 - 91
Commercial Integrator + Security Sales Sept/Oct 2023 - 92
Commercial Integrator + Security Sales Sept/Oct 2023 - 93
Commercial Integrator + Security Sales Sept/Oct 2023 - 94
Commercial Integrator + Security Sales Sept/Oct 2023 - 95
Commercial Integrator + Security Sales Sept/Oct 2023 - 96
Commercial Integrator + Security Sales Sept/Oct 2023 - 97
Commercial Integrator + Security Sales Sept/Oct 2023 - 98
Commercial Integrator + Security Sales Sept/Oct 2023 - 99
Commercial Integrator + Security Sales Sept/Oct 2023 - 100
Commercial Integrator + Security Sales Sept/Oct 2023 - 101
Commercial Integrator + Security Sales Sept/Oct 2023 - 102
Commercial Integrator + Security Sales Sept/Oct 2023 - 103
Commercial Integrator + Security Sales Sept/Oct 2023 - 104
Commercial Integrator + Security Sales Sept/Oct 2023 - 105
Commercial Integrator + Security Sales Sept/Oct 2023 - 106
Commercial Integrator + Security Sales Sept/Oct 2023 - 107
Commercial Integrator + Security Sales Sept/Oct 2023 - 108
Commercial Integrator + Security Sales Sept/Oct 2023 - 109
Commercial Integrator + Security Sales Sept/Oct 2023 - 110
Commercial Integrator + Security Sales Sept/Oct 2023 - 111
Commercial Integrator + Security Sales Sept/Oct 2023 - 112
Commercial Integrator + Security Sales Sept/Oct 2023 - 113
Commercial Integrator + Security Sales Sept/Oct 2023 - 114
Commercial Integrator + Security Sales Sept/Oct 2023 - 115
Commercial Integrator + Security Sales Sept/Oct 2023 - 116
Commercial Integrator + Security Sales Sept/Oct 2023 - 117
Commercial Integrator + Security Sales Sept/Oct 2023 - 118
Commercial Integrator + Security Sales Sept/Oct 2023 - 119
Commercial Integrator + Security Sales Sept/Oct 2023 - 120
Commercial Integrator + Security Sales Sept/Oct 2023 - 121
Commercial Integrator + Security Sales Sept/Oct 2023 - 122
Commercial Integrator + Security Sales Sept/Oct 2023 - 123
Commercial Integrator + Security Sales Sept/Oct 2023 - 124
Commercial Integrator + Security Sales Sept/Oct 2023 - 125
Commercial Integrator + Security Sales Sept/Oct 2023 - 126
Commercial Integrator + Security Sales Sept/Oct 2023 - 127
Commercial Integrator + Security Sales Sept/Oct 2023 - 128
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover4
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/june2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/may2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/april2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/march2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/janfeb2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/novdec2023
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/septoct2023
https://www.nxtbookmedia.com